Scott Caldwell is the Principal at Iridium Marketing Advisors. From ideation to program & partnership management, Iridium helps brands develop & execute efficient and effective shopper programming with focus on efficiency & simplicity. Scott’s 23 years in Shopper Marketing have helped him build strong relationships across the marketing services industry, and have enabled him to identify and bring the right experts to your marketing opportunity. Iridium will vet, negotiate & manage the best partners for your program, all with seamless communication, a trained eye for efficiencies, and an expert understanding of your retailer’s expectations.