<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=729135073960064&amp;ev=PageView&amp;noscript=1">

Scott Caldwell

Scott Caldwell is the Principal at Iridium Marketing Advisors. From ideation to program & partnership management, Iridium helps brands develop & execute efficient and effective shopper programming with focus on efficiency & simplicity. Scott’s 23 years in Shopper Marketing have helped him build strong relationships across the marketing services industry, and have enabled him to identify and bring the right experts to your marketing opportunity. Iridium will vet, negotiate & manage the best partners for your program, all with seamless communication, a trained eye for efficiencies, and an expert understanding of your retailer’s expectations.
Find me on:

Recent Posts


I Surveyed 30 “Hot” Shopper Marketing Vendors. Here Are My Observations.

CPGs and their agencies are yearning to learn more about new shopper technologies and vendor capabilities. It may be hard to believe if you are a vendor trying to find the marketing decision makers, but believe me, they are ready to listen.

Read More
Vendorstan - Find a perfect tactic or vendor to activate your brand

Subscribe to Email Updates