0

Retail Account Penetration Strategies for Shopper Marketers

Every CPG organization, at some point, realizes their existing relationships with Category Managers or Buyers can take them only so far. Their next challenge is to start strategic, long-term conversations with other groups inside their retail...

Read More
3

How Savvy Shopper Marketers Discover Existing Brand Content

We’ve all heard it before – content is king. Teams that consistently leverage content in their shopper marketing efforts build not only stronger brand recognition and loyalty but also more collaborative and productive retailer partnerships. Where...

Read More
2

7 People Every Shopper Marketing Team Needs

One of our most popular blog posts explored personality traits successful shopper marketers possess (for instance, shopper marketers need to have a balanced right and left brain!). Most of those traits cannot be taught, you either have them or...

Read More
0

Infographic: Making Sense of Shopper Marketing Vendor Landscape

Did you notice how many new vendors cold-called or e-mailed you in the last few weeks? Is it just me or is the world of shopper marketing exploding with new vendors and capabilities? Many shopper marketers are overwhelmed and annoyed by the...

Read More
0

Shopper Marketing #1 Mission: Bust the Brand-Sales Silos

If you ask ten shopper marketers what their mission is, you will likely get ten different answers. The lack of a common mission statement reflects the state of anxiety the CPG industry

Read More
0

6 Ways Open Shopper Marketing Collaborators Get A Competitive Edge

Collaboration is at the heart of shopper marketing, but is it more than just a buzzword or a feel-good thing we do? Can collaboration become a critical capability that will propel your team further and make you a more agile and fierce competitor?...

Read More
2

10 Rookie Shopper Marketer Mistakes - Part 2

In our last post, we listed the first five common mistakes inexperienced shopper marketers tend to make. Today, we are continuing the list with the next five:

Read More
0

10 Rookie Shopper Marketer Mistakes - Part 1

One of our most popular blog articles last year was “10 Rookie Shopper Marketer’s Must Dos.” The practical tools and strategies we talked about continue to be reflective of the growth of shopper marketing around the globe, and across all CPG...

Read More
2

5 Signs Your Shopper Marketing Organization Is A Black Hole

In my conversations with CPG executives, I sometimes hear shopper marketing being described as “a black hole of the enterprise.” This black hole absorbs energy and resources but cannot clearly articulate the value it delivers when scrutinized by...

Read More
2

Is Your Shopper Marketing Agency Watson to Your Holmes?

If you are building or revamping your company’s shopper marketing capability, I assume you are a person of high energy, strong work ethic and grand vision. Someone who pays attention to details but can use deduction to articulate a far larger...
Read More
Shopper Marketer Who Revolutionized Shopper Marketing