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Shopper Marketing Analytics: Garbage In - Garbage Out

I hear over and over again that clients do not trust their own data. This is a concerning barrier as without high-quality data, you cannot create effective analytics and ultimately prove the validity of your marketing efforts.

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State of CPG Marketing. What's holding us back?

Over the last four years I have been simultaneously navigating the worlds of CPG marketing and technology startups.

This has allowed me to gain some insight into the current state of the CPG industry. I firmly believe that we are being held back!

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6 Things To Do Now If Your Marketing Budget Is Underspent

Imagine: you just got notified by your finance department that a significant portion of your annual budget is left unspent, and it's already December. For most of us, we don't even need to imagine, do we? If you've never been in this situation,...

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How Many:Many Budget:Event Flow Drives Marketers Crazy

One of our newest clients called us in a panic recently. Apparently, one of his company's brand VPs is putting enormous pressure on him and his team to demonstrate where every single dollar they put into shopper marketing and e-commerce budget...

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5 Reasons to Shake Up Your Shopper Marketing Operations, Now

We recently conducted a survey which shows that the tools and systems used by the majority of our respondents are almost three decades old! 

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7 Must-Have Shopper Marketing Reports

Shopper marketers serve many internal and external clients, each with unique needs and business questions. As a result, shopper marketing practitioners constantly chase the latest information, often creating custom one-off reports and...

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6 THINGS our clients love about Shopperations

By now we have waxed lyrical about all of the very many frustrations that we know shopper marketers face.

Poor productivity. Complexity. Meetings. Dodgy spreadsheets. Disasters waiting to strike … We feel your pain!

 

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Low Shopper Marketing Productivity is YOUR problem, not IT’s

Think of your workload and what needs to be accomplished in your work day. Now take that work day and cut it in half…

That’s the state of productivity in the CPG and retail marketing world.

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How To Prevent A Shopper Marketing Disaster

What is the common thread that unites Mondelez, Merck, WPP, Beiersdorf, Auchan Group and Metro? All of them fell prey to the ransomware attack last summer.

The virus named Petya hijacked their computer systems and demanded a ransom payment....

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4 MOJO MOOTING PROBLEMS SHOPPER MARKETERS FACE TODAY

I think we can agree that the CPG and retail marketing industries are facing some compelling problems.

We live in a world of increasing accountability, you need to know and thoroughly understand what marketing investments are or aren’t working....

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