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6 THINGS our clients love about Shopperations

By now we have waxed lyrical about all of the very many frustrations that we know shopper marketers face.

Poor productivity. Complexity. Meetings. Dodgy spreadsheets. Disasters waiting to strike … We feel your pain!

 

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Low Shopper Marketing Productivity is YOUR problem, not IT’s

Think of your workload and what needs to be accomplished in your work day. Now take that work day and cut it in half…

That’s the state of productivity in the CPG and retail marketing world.

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How To Prevent A Shopper Marketing Disaster

What is the common thread that unites Mondelez, Merck, WPP, Beiersdorf, Auchan Group and Metro? All of them fell prey to the ransomware attack last summer.

The virus named Petya hijacked their computer systems and demanded a ransom payment....

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4 MOJO MOOTING PROBLEMS SHOPPER MARKETERS FACE TODAY

I think we can agree that the CPG and retail marketing industries are facing some compelling problems.

We live in a world of increasing accountability, you need to know and thoroughly understand what marketing investments are or aren’t working....

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Shopper Marketers: Say goodbye to Final.Final.xls

Industry veteran Olga Yurovski, with more than a decade of experience at Fortune 500 companies as a brand, product and shopper marketer, understands the frustrations of shopper marketers.

We have outlined these frustrations below, have a read and...

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10 Rookie Shopper Marketer Mistakes

One of our most popular blog articles is “10 Rookie Shopper Marketer’s Must Dos.” The practical tools and strategies we talked about continue to be reflective of the growth of shopper marketing around the globe, and across all CPG sectors.

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5 Ways Excel Is Letting Your Shopper Marketing Team Down

For decades, Excel has been the go-to tool for shopper marketers. Where would shopper marketers be without it?

In a world that is fundamentally changing – where the value of advertising is falling as the value of data rises – the answer to that...

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5 Critical Areas You Must Address In E-commerce Joint Business Planning

You have just had an amazing holiday season, with sales growth led by the e-commerce channel. This is the first year Black Friday registered more sales through e-commerce than in store. Although traditional channel sales were good, they do not...

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10 Keys to Shopper Marketing Success

If you’ve been tasked with implementing a new shopper marketing capability for your company, you may be asking yourself: “Where do I start? How do I ensure I don't miss any important ingredients in my 'Shopper Marketing Recipe?' How can I make...

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Should Shopper Marketing “Own” Ecommerce?

After attending the Path 2 Purchase Expo on September 26-28 and the Online & Digital Grocery Summit on November 8 in Rosemont, IL, it’s clear that eCommerce is the obvious hot topic of discussion. And for good reason. Forrester predicts that...

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