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Keith Johnson

Keith Johnson is a corporate strategist and innovation expert. Keith spent the first half of his career with Procter & Gamble in the US, Europe, and Asia, with a focus on growing brands through technical and commercial innovation. Most recently with Catalina Marketing, Keith worked to innovate shopper marketing for top consumer product companies through digital promotions and advertising. A serial entrepreneur, he founded and grew a breakthrough e-commerce company and launched a digital marketplace startup. Keith serves as an alumni leader for the University of Chicago Booth School of Business. Today, Keith is the Founder & Principal of Brilliant Ecom!. Brilliant Ecom! helps brands understand what is happening in their category online, set a solid e-commerce strategy, and provide infrastructure to handle the most critical yet manpower-intensive elements to drive sales. For additional information, please visit BrilliantEcom.com or contact Keith at keith.johnson@brilliantecom.com.
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5 Critical Areas You Must Address In E-commerce Joint Business Planning

You have just had an amazing holiday season, with sales growth led by the e-commerce channel. This is the first year Black Friday registered more sales through e-commerce than in store. Although traditional channel sales were good, they do not...

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