After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence.
'Tis the season of cocooning, a time when holidays are over, our wallets are thinner, our bellies are thicker and the cabin fever is looming. Getting back on track is what this season is all about. Eating out less, not indulging in desserts,...
Over the past decade, retail channel has been gaining importance in most brands’ go-to-market strategy. This is primarily due to three major factors: 1) fragmentation of media and brands’ inability to cheaply drive demand via traditional...
