--- title: How To Become a Shopper Marketer In 6 Months description: "There is a shortage of shopper marketing talent, which makes this industry ripe for \"career hacking\". See 10 ideas for how to break into this field fast." image: https://blog.shopperations.com/hubfs/How%20to%20become%20a%20Shopper%20Marketer%20in%206%20months.png --- [![Enlightened Shopper Marketing!](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "Enlightened Shopper Marketing!")](https://shopperations.com) - [Platform](https://shopperations.com/platform/) - [Services](https://shopperations.com/services/) - [Clients](https://shopperations.com/#clients) - [Who We Help](https://shopperations.com/#whowehelp) - [About Us](https://shopperations.com/about/) - [Blog](https://blog.shopperations.com/) - [Contact](https://shopperations.com/contact/) - [Client Login](https://shopperationsapp.com/auth/login) ### BLOG FOR PRACTICAL SHOPPER MARKETERS # How To Become a Shopper Marketer In 6 Months By [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) Posted [November 22, 2016](http://shopperations.info/2016/09/) In [Insider Scoop](https://blog.shopperations.com/topic/insider-scoop) [2](https://blog.shopperations.com/how-to-become-a-shopper-marketer-in-6-months#comments-listing) - [Tweet](https://twitter.com/share) ![How to become a Shopper Marketer in 6 months](https://blog.shopperations.com/hs-fs/hubfs/15436182_s.jpg?width=450&name=15436182_s.jpg "How to become a Shopper Marketer in 6 months") There is a [serious shortage of shopper marketers](http://www.engageconsultants.com/engage-blog/shopper-marketing/create-team-full-shopper-marketing-talent/#.WDMsbhIrK9Y), while at the same time a lot of interest in the Consumer Packaged Goods (CPG) shopper marketing domain from marketing professionals in other industries, agencies and suppliers. A few people have reached out asking for advice on how to transition into a CPG shopper marketing role. I have been thinking of how to approach this topic for quite some time. Then, I saw a video by Tetiana Ivanova where she eloquently explained [how she became a data scientist in 6 months](https://www.youtube.com/watch?v=rIofV14c0tc), and I thought we could all learn from her. While Shopper marketing is not quite data science, these industries have a lot in common: they both require specialized knowledge, they are both relatively young and rapidly evolving fields and they both experience talent shortages. In other words, shopper marketing, like data science, is ripe for "career hacking". In her video, Tetiana advocates for a non-traditional approach to career planning and illustrates how a disciplined, focused learning and purposeful networking in today's connected and information-rich world can yield tangible results in a matter of a few months and help an outsider infiltrate a coveted circle, without wasting time in lengthy, rigid and expensive formal college degree programs. The video is also useful because it teaches you how to stay motivated, manage time and build a professional reputation. Below, I am listing some specific ideas on where to begin your journey toward your first CPG shopper marketing job. ### **Free Resources:** ![Снимок экрана 2016-11-21 в 7.52.43 PM.png](https://blog.shopperations.com/hs-fs/hubfs/%D0%A1%D0%BD%D0%B8%D0%BC%D0%BE%D0%BA%20%D1%8D%D0%BA%D1%80%D0%B0%D0%BD%D0%B0%202016-11-21%20%D0%B2%207.52.43%20PM.png?width=199&height=532&name=%D0%A1%D0%BD%D0%B8%D0%BC%D0%BE%D0%BA%20%D1%8D%D0%BA%D1%80%D0%B0%D0%BD%D0%B0%202016-11-21%20%D0%B2%207.52.43%20PM.png) ### **Cheap Resources:** 1. Read Shopper Marketing [books](https://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Dstripbooks&field-keywords=shopper+marketing), as well as those books that are currently trending in the general CPG marketing domain. [How Brands Grow: What Marketers Don't Know](https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560/) is, apparently, causing executives to be up in arms. You could use it as your way to signal belonging to the circle. 2. Join the [Network of Executive Women](http://www.newonline.org/) and get to know the members your local chapter. This robust and successful network focuses on the CPG and Retail industries. The network welcomes both men and women and offers multiple opportunities to meet local professionals face-to-face. 3. Start or join a local shopper marketing [Meetup](http://www.meetup.com). This is a great way to build meaningful relationships with local professionals. One of the great advantages of leading a Meetup is that it puts you on a schedule to prepare and develop meaningful content for the upcoming meetings. ### **Premium Options:** A word of caution: before you spend time and energy mastering this exciting domain, ask yourself if you really have [what it takes to be a shopper marketer](https://blog.shopperations.com/5-signs-you-should-be-a-shopper-marketing-professional). All the knowledge in the world, and even the strong motivation, will not serve you well if you don't have the right personality or have the wrong expectations going into this field. I encourage you to reach out to shopper marketers for information interviews to get their perspectives and expand this list.  [![Get the Shopperations eBook](https://no-cache.hubspot.com/cta/default/1590127/3feb1b0d-4d67-490c-b108-dacfb245e37c.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/3feb1b0d-4d67-490c-b108-dacfb245e37c) ![OlgaYurovski](https://blog.shopperations.com/hubfs/1a44c7f28cfee6a9c9c285928d0db3ba.jpeg) ### [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence. ### Recent Posts [![The Hidden Flaws in CPG Marketing Finance Reporting](https://blog.shopperations.com/hubfs/Blog%20Header%20-%20Finance%20%26%20Marketing%20reporting%20(676%20x%20351%20px).png)](https://blog.shopperations.com/the-hidden-flaws-in-cpg-marketing-finance-reporting) [The Hidden Flaws in CPG Marketing Finance Reporting](https://blog.shopperations.com/the-hidden-flaws-in-cpg-marketing-finance-reporting) [![How One Agency Rebuilt Client Trust with a Single Source of Truth: A Conversation with Jared Kirby of CEMM](https://blog.shopperations.com/hubfs/Jared%20Kirby%20Blog%20post%20header.png)](https://blog.shopperations.com/how-one-agency-rebuilt-client-trust-with-a-single-source-of-truth-a-conversation-with-jared-kirby-of-cemm) [How One Agency Rebuilt Client Trust with a Single Source of Truth: A Conversation with Jared Kirby of CEMM](https://blog.shopperations.com/how-one-agency-rebuilt-client-trust-with-a-single-source-of-truth-a-conversation-with-jared-kirby-of-cemm) [![From Agency Hustle to Retail Muscle: Nikki Johnson's Career Crossover](https://blog.shopperations.com/hubfs/Nikki%20Jones%20-%20from%20agency%20to%20Retail%20Blog%20header.png)](https://blog.shopperations.com/from-agency-hustle-to-retail-muscle-nikki-johnsons-career-crossover) [From Agency Hustle to Retail Muscle: Nikki Johnson's Career Crossover](https://blog.shopperations.com/from-agency-hustle-to-retail-muscle-nikki-johnsons-career-crossover) [![](https://blog.shopperations.com/hubfs/How%20to%20become%20a%20Shopper%20Marketer%20in%206%20months.png) Where Does Unused Shopper Marketing Creative Go? 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