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Path 2 Purchase Expo: What's Trending?

Next week is a big one for Shopperations, we will be heading up to Chicago to particpate in the Path 2 Purcahse Expo (#P2PX) and network with the shopper marketing professionals and industry leaders. Are you still unsure whether it's the right conference for you? Here is a visual representation of all keywords that are trending this year.

Methodology: We took P2PX's brochure, removed all proper names and obvious words like "Shopper", "Marketing", "Brand", "Retail" that would have dwarfed all other keywords, dropped it into a word cloud generator, and... voila! The size of the word is proportionate to the frequency with which it appears on the agenda this year.

We have been doing this exercsie for the past three years, and we are excited to see that "Mobile", "Integrated", "Technology" "Solutions" and "ROI" and "Measure" are getting bigger share of mind.

Were you surprised by any of these keywords or their relative importance?


2016 P2PX Trending Keywords



2015 Shopper Expo Trending Keywords:


2014 Shopper Expo Trending Keywords:




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After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
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