--- title: "Path 2 Purchase Expo: What's Trending?" description: Are you a shopper marketing professional looking to attend the Path 2 Purchase Expo next week? Check out our visualization of the upcoming agenda. image: https://blog.shopperations.com/hubfs/P2PIExpoAgendaWordle.png --- [![Enlightened Shopper Marketing!](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "Enlightened Shopper Marketing!")](https://shopperations.com) - [Platform](https://shopperations.com/platform/) - [Services](https://shopperations.com/services/) - [Clients](https://shopperations.com/#clients) - [Who We Help](https://shopperations.com/#whowehelp) - [About Us](https://shopperations.com/about/) - [Blog](https://blog.shopperations.com/) - [Contact](https://shopperations.com/contact/) - [Client Login](https://shopperationsapp.com/auth/login) ### BLOG FOR PRACTICAL SHOPPER MARKETERS # Path 2 Purchase Expo: What's Trending? By [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) Posted [September 14, 2016](http://shopperations.info/2016/09/) In [Insider Scoop](https://blog.shopperations.com/topic/insider-scoop), In [Shopper Marketing Conferences](https://blog.shopperations.com/topic/shopper-marketing-conferences) [0](https://blog.shopperations.com/path-2-purchase-expo-whats-trending#comments-listing) - [Tweet](https://twitter.com/share) Next week is a big one for Shopperations, we will be heading up to Chicago to particpate in the [Path 2 Purcahse Expo](https://path2purchaseexpo.com/) (#P2PX) and network with the shopper marketing professionals and industry leaders. Are you still unsure whether it's the right conference for you? Here is a visual representation of all keywords that are trending this year. **Methodology:** We took P2PX's [brochure](https://path2purchaseexpo.com/sites/default/files/16EXP_CDM_brochure_lr.pdf), removed all proper names and obvious words like "Shopper", "Marketing", "Brand", "Retail" that would have dwarfed all other keywords, dropped it into a word cloud generator, and... voila! The size of the word is proportionate to the frequency with which it appears on the agenda this year. We have been doing this exercsie for the past three years, and we are excited to see that "Mobile", "Integrated", "Technology" "Solutions" and "ROI" and "Measure" are getting bigger share of mind. Were you surprised by any of these keywords or their relative importance?   **2016 P2PX Trending Keywords** ![P2PIExpoAgendaWordle.png](https://blog.shopperations.com/hs-fs/hubfs/P2PIExpoAgendaWordle.png?width=707&name=P2PIExpoAgendaWordle.png)   **2015 Shopper Expo Trending Keywords:** ![](https://blog.shopperations.com/hs-fs/hubfs/Shopper_Summit_2015_Agenda_2.png?width=707&height=707&name=Shopper_Summit_2015_Agenda_2.png "Shopper_Summit_2015_Agenda_2.png")   **2014 Shopper Expo Trending Keywords:** ![](https://blog.shopperations.com/hs-fs/hubfs/ShopperExpo2014_Word_Cloud-395954-edited.png?width=601&height=347&name=ShopperExpo2014_Word_Cloud-395954-edited.png "ShopperExpo2014_Word_Cloud-395954-edited.png")      [![Get the Shopperations eBook](https://no-cache.hubspot.com/cta/default/1590127/3feb1b0d-4d67-490c-b108-dacfb245e37c.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/3feb1b0d-4d67-490c-b108-dacfb245e37c) ![OlgaYurovski](https://blog.shopperations.com/hubfs/1a44c7f28cfee6a9c9c285928d0db3ba.jpeg) ### [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. 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