--- title: "Slack Community: Modern Networking For Shopper Marketing Pros" description: Discover why Slack collaboration app is taking over the world and how a Slack shopper marketing community can help you network more productively. image: https://blog.shopperations.com/hubfs/Join%20Shopperati%20-%20Shopper%20Marketing%20Society%20on%20Slack%20(1).png --- [![Enlightened Shopper Marketing!](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "Enlightened Shopper Marketing!")](https://shopperations.com) - [Platform](https://shopperations.com/platform/) - [Services](https://shopperations.com/services/) - [Clients](https://shopperations.com/#clients) - [Who We Help](https://shopperations.com/#whowehelp) - [About Us](https://shopperations.com/about/) - [Blog](https://blog.shopperations.com/) - [Contact](https://shopperations.com/contact/) - [Client Login](https://shopperationsapp.com/auth/login) ### BLOG FOR PRACTICAL SHOPPER MARKETERS # Slack Community: Modern Networking For Shopper Marketing Pros By [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) Posted [April 12, 2017](http://shopperations.info/2016/09/) In [Insider Scoop](https://blog.shopperations.com/topic/insider-scoop), In [Shopper Marketing Tools & Tech](https://blog.shopperations.com/topic/shopper-marketing-tools-tech) [0](https://blog.shopperations.com/slack-community-modern-networking-for-shopper-marketing-pros#comments-listing) - [Tweet](https://twitter.com/share) ![Join Shopperati - Shopper Marketing Society on Slack (1).png](https://blog.shopperations.com/hs-fs/hubfs/Join%20Shopperati%20-%20Shopper%20Marketing%20Society%20on%20Slack%20(1).png?width=391&name=Join%20Shopperati%20-%20Shopper%20Marketing%20Society%20on%20Slack%20(1).png)If you work in CPG or Retail industries, chances are you’ve never heard of Slack. Here at Shopperations, we’ve tried many apps that came and went over the years, but few have become our favorite and caught on like Slack. Salesforce, eBay, NASA, HBO, Intuit are among 100,000+ large and small companies that have embraced this awesome collaboration software. It is truly taking the world by storm. According to Slack, as of August 2015, 70 of Fortune 500 corporations had used their application.   ### So, what is Slack? Slack is a hybrid of instant messaging, audio and video calling, and social media. It is essentially an e-mail killer app that promises great productivity improvements. Slack has both a browser-based interface as well as a desktop and mobile applications, which offer even better user experience.   ### Why Slack communities is a smarter way to network While most teams use Slack internally to improve communication and enable remote team connectivity, a growing number of users are turning to Slack as a community platform where people from multiple companies can share best practices, partner, and innovate openly. There are many existing communities you can join, [here](http://www.slacklist.info/) is an unofficial community directory. Slack communities offer quite different networking experience for several reasons:![Slackbot](https://blog.shopperations.com/hs-fs/hubfs/SlackBot.png?width=267&name=SlackBot.png "Slackbot") 1. Most Slack communities are free to join and don’t require membership fees. These typically are invitation-only groups, so spammers and irrelevant content are easy to prevent. 2. As opposed to your local networking groups, such as Meetups, slack communities defy geographical borders and don’t demand physical presence, thus offering up the entire world of ideas and connections. 3. The type of crowd you will find on Slack is different, too. Early Slack adopters tend to be more tech savvy, collaborative and on the cutting edge of innovation. 4. Slack communities are more private, narrowly specialized, intimate and informal than LinkedIn groups. 5. Last but not least, Slack app offers amazing user experience. It’s easier and more fun to use than any other networking or messaging software.   ### What is Shopperati? Shopperati is a slack community for shopper ![Shopperati Shopper Marketing Community on Slack](https://blog.shopperations.com/hs-fs/hubfs/Screen%20Shot%202017-04-08%20at%206.52.52%20PM-058860-edited.png?width=363&name=Screen%20Shot%202017-04-08%20at%206.52.52%20PM-058860-edited.png "Shopperati Shopper Marketing Community on Slack")marketing professionals. Our mission is to offer a modern-day platform for current and future leaders in CPG and Retail marketing space to come together and do business. Shopperati was started by the CPG industry veterans who are currently navigating the technology startup world and saw an untapped opportunity to break down silos, start new conversations, and build unprecedented partnerships. It is not a secret that the world of shopper marketing will change dramatically in the next decade, and we look to collaborate with the innovative thinkers who will shape that future.   ### Who should join Shopperati Society is for marketing practitioners across CPG and Retail industries. We do not screen for titles and let both the executives and the rank-and-file professionals join and contribute, because we believe good ideas come from everywhere. Most of our users today are based in the US, but since shopper marketing discipline is practiced globally, all countries and continents are invited to join. Marketing agencies specializing in shopper marketing, as well as media vendors, data and analytics services providers will be a welcome addition, too.   ### How to request access If you believe you or your colleagues would add value to the Shopperati Society on Slack, you can fill out a simple [application form](https://info.shopperations.com/join-shopperati-the-shopper-marketing-society-on-slack). We manually screen applications and typically respond within a week. We look forward to seeing you join us!   [![Get the Shopperations eBook](https://no-cache.hubspot.com/cta/default/1590127/2047697a-d482-470b-ab2e-04e4005ca4a5.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/2047697a-d482-470b-ab2e-04e4005ca4a5)   ![OlgaYurovski](https://blog.shopperations.com/hubfs/1a44c7f28cfee6a9c9c285928d0db3ba.jpeg) ### [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence. ### Recent Posts [![How to Get Your Omnichannel Marketing Plan AI-Ready](https://blog.shopperations.com/hubfs/Blog%20header%20How%20to%20get%20your%20Omnichannel%20marketing%20plan%20AI%20ready.png)](https://blog.shopperations.com/how-to-get-your-omnichannel-marketing-plan-ai-ready) [How to Get Your Omnichannel Marketing Plan AI-Ready](https://blog.shopperations.com/how-to-get-your-omnichannel-marketing-plan-ai-ready) [![Retail Media Is No Longer a Line Item. It Is Now a Planning Discipline.](https://blog.shopperations.com/hubfs/ChatGPT%20Image%20Jun%2024%2c%202026%2c%2003_41_24%20PM-png.png)](https://blog.shopperations.com/retail-media-is-no-longer-a-line-item.-it-is-now-a-planning-discipline) [Retail Media Is No Longer a Line Item. 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what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter) Posted on October 04,2023 ### Subscribe to Email Updates ![5435534](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "5435534") - [Service Agreement](http://shopperations.info/wp-content/uploads/2016/10/shopperations-agreement.pdf) - [Privacy Policy](https://shopperations.com/privacy-policy/) - Sitemap © 2026 Shopperations Research & Technology LLC ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "OlgaYurovski", "url" : "https://blog.shopperations.com/author/olgayurovski" }, "datePublished" : "2017-04-12T13:18:49.000Z", "headline" : "Slack Community: Modern Networking For Shopper Marketing Pros", "image" : [ "https://blog.shopperations.com/hubfs/Join%20Shopperati%20-%20Shopper%20Marketing%20Society%20on%20Slack%20(1).png" ], "mainEntityOfPage" : { "@id" : "https://blog.shopperations.com/slack-community-modern-networking-for-shopper-marketing-pros", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.shopperations.com/hubfs/Logo-Shopperations-Horizontal%201%20svg.svg" }, "name" : "Shopperations Research & Technology, LLC" } } ```