Due to vacations and a large number of new clients we had to on-board last summer, we took a break from honoring our Shopper Marketing Heroes for a few months. I am happy to resume our little tradition this month. Please meet October Shopper Markeitng Hero, Tim Orrell, UK Director at FPP, an independent shopper marketing agency.
Tim was nominated by Nick Bentley, Head of Customer Marketing at A G Barr. Here is what he said about Tim:
"In all my time working in shopper - I’ve never met anyone who ‘gets it’ more so than Tim. For me, he’s the UK’s no. 1 expert in shopper... and what I like most about him is how he shares his knowledge, insight and behavioural understating in a fun, engaging and exciting manner.
His passion, enthusiasm, and ability to ‘convert’ the non-believers (most consumer brand managers!) is exceptional.