I always say that shopper marketers are resourceful, resilient, curious and creative. Our January Shopper Marketing hero embodies all of these qualities.
Meet Steve Aleksich, Senior Manager of Shopper Marketing & Partnerships at Del Monte Foods.
Megan Hennigan, his industry peer, nominated Steve and said:
"Steve is a shopper marketing expert. I've worked with him across multiple companies and brands, and he always brought thought leadership, unique ideas, and creative flair to every project. Most recently, his work on Del Monte green bean casserole & holiday programs has been highly impactful. Additionally, his work on Del Monte fruit cups has been very successful."