This month, we are starting a new tradition: recognize the best of the best in the shopper marketing trade.
We've recently launched a call for nominations and received an overwhelming response from around the globe. Shopper marketers are generously recognizing and giving credit to their colleagues, partners, suppliers and clients who go above and beyond to advance shopper marketing agenda.
This month's Hero is Kendal Callender, Director of Digital Partnerships and Shopper Innovation at Albertsons Companies, one of the largest supermarket chains in the US.
Kendal was recognized by one of her brand vendor partners who preferred to remain anonymous. They said that Kendal is "...amazing to work with from a CPG perspective on building ideas from the ground up and implementation in store!". I had a chance to meet and collaborate with Kendal, too, and was happy to see that her talent and hard work are being recognized by the broader CPG community.
I reached out to Kendal for quick interview in hopes to learn her secrets of success and to start collecting data on whether there is anything in common that unites all the shopper marketing heroes out there.