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Shopper Marketers, here is how you can make use of that remaining budget.

Have you found yourself in a situation whereby your budget is underspent mid Q4?

You are not alone. I found myself in this exact situation when working in the corporate marketing world. As have many of the marketers I talk to.

So, before it is too late, watch my vlog for some ideas on how to make the most of your remaining budget.

6 things to do Transcribed

That is all folks, If you would like more on this topic read my blog 6 Things to do if you budget is underpent.

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After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
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