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7 Shopper Marketing Thought Leaders You Should Follow

Shopper Marketing Thought Leaders You Should Follow

The world of shopper marketing is dynamic and getting more technical and complex by the day. To help us make sense of it all, many of us seek opinions and advice from industry experts and thought leaders.

Today’s post is dedicated to smart and opinionated professionals who have a lot to say and have been publishing great quality content that shopper marketers would find useful.



Jason "Retailgeek" Goldberg is the Chief Commerce Strategy Officer at Publicis Groupe. He is a renowned e-commerce expert, speaker, and influential Forbes contributor. Jason has earned a "Top Voice" badge on LinkedIn for his e-commerce content contributions. 

Jason has diverse experience in retail, technology and marketing, which he leans on when he shares his thoughts in the Jason & Scot Show podcast together with is co-host Scot Wigo.

Follow Jason on LinkedIn or subscribed to his RetailGeek blog retailgeek.com


2. Peter V. S. Bond

By day, Peter is the Partnerships Accelerator at Flywheel, by night, he is a co-host of The CPG Guys podcast that he founded together with is partner Sri Rajagopalan.

The CPG Guys Podcast serves as a knowledge share community dedicated to consumer understanding & engagement in an Omnichannel world. They cover topics like retail and shoppable media, loyalty, personalization, digital shelf, Metaverse, retail and shopper analytics, omnichannel and user-generated content.

Follow Peter on LinkedIn.


3. Elizabeth Marsten

Elizabeth is the VP, Commerce Strategic Services at Tinuity, a performance marketing agency out of Seattle. 

She has vast experience in paid search, marketplaces, SEO, content, analytics, social media - marketing and now retail media.

Elizabeth makes regular contributions on retail media for AdWeek and is an expert speaker on retail media at various conferences and virtual shows

You can follow Elizabeth on LinkedIn and X/Twitter.


4. Michelle Evans

Michelle leads the retail and digital research strategy at Euromonitor International where she leverages her in-depth knowledge of digital transformation, e-commerce and tech innovation to accelerate clients' growth strategies.

She is a retail ifluencer, an international keynote speaker and an active contributor to Forbes, covering how disruptive technologies are reshaping retail globally and exploring the latest trends in retail.

Michelle often shares her observations from the industry conferences that she attends, which is a great way to get up to speed on most important higlights, even if you can't be there yourself.

Follow Michelle on LinkedIn and on X/Twitter


5. Michelle Grant

Michelle is a Director of Strategy and Insights, Retail and Consumer Goods at Salesforce, where she blends data and analysis to create thought-provoking content that helps companies understand how new technologies will impact the future of their business.

With quotes in the New York Times, and the Wall Street Journal and speaking engagements at Shoptalk and World Retail Congress, Michelle is a globally recognized expert in the retail industry. Footwear News honored her as one of six powerful women in technology in 2021.

RETHINK Retail named her to their Top Retail Influencers in 2022. She is also on the RTIH Top 100 RetailTech Influencers List and a LinkedIn Top Voice for 2017 for the retail industry.

You can also follow Michelle on X/Twitter or on LinkedIn.


6. Doug Stephens

Doug Stephens is the CEO of Retail Prophet, an advisory firm for Fortune 500 brands and retail chains. He is also a prolific writer, columnist and a retail industry futurist, influencing global retailers, agencies, and brands.

Doug follows and comments on major announcements from the global retail chains and stays on top of retail automation, AI and other megatrends. Doug has amassed a really impressive 187K following on LinkedIn where he consistently posts engaging and relevant content.


7. Mike Anthony 

Mike is the world-renowned trade and shopper marketing guru, author of “Shopper Marketing Revolution” book, speaker, publisher, and a founding partner at Engage consulting. As a former CPG marketing executive, Mike’s content is always relevant, abundant and fresh.

Mike is very active on LinkedIn where he also publishes his Shopper Marketing & Retail newsletter. He also regularly posts on his personal blog. Mike is also one of the partners and instructors at Shopper Marketing Experts, a global educational platform for Shopper Marketers.

Folllow Mike on LinkedIn


Which industry experts do you follow and on what platforms? I would love to hear from you and expand our list. To follow some of the same influencers, plus more on Twitter/X, click on the banner below to subscribe to our Twitter list.

Shopper Marketing Thought Leaders - Follow Our Twitter List


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After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
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