The omnichannel shopper marketing job is a tough one (I wrote about it at length in this post), and it’s getting more complex and technical each year. This shifting playing field got to a point where shopper marketers have a hard time explaining ...
Why Managing Coupon Spend Should Be Shopper Marketers’ Strategic Priority
The vast majority of CPG marketing teams use shopper incentives in the forms of coupons and rebates to enhance their shopper marketing campaigns.
Shopper Insights 101 - what they are and why they matter
Success navigating the ever-evolving, hyper-competitive landscape of the consumer-packaged goods (CPG) industry isn't about making assumptions — it's about being fully informed. Utilizing data and insights is crucial for making knowledgeable...
8 Easy Ways to Make Shopperations Work Harder For You
Shoppperations is a software-as-a-serivice, subscription-based application, which means that it is used by multiple companies. While the software looks the same for all clients when it’s freshly deployed out of the box, later, it is meticulously...
Shopper Marketing in The Metaverse - Does It Have Potential?
In the midst of the pandemic, we witnessed a remarkable surge in digital experiences, ranging from the explosive rise of grocery e-commerce, rapid adoption of teleconferencing, mainstream adoption of remote work and online collaboration,
Marketing Leaders, #HireUkrainians
I have been living in the United States for more than 22 years, but I never lost connection with my home country of Ukraine. It has been my favorite place to hire since I started my company in 2014.
How to Calculate Shopper Marketing ROI
Return on Investment, or ROI, is a metric that CPG marketers hear about a lot. However, despite its ubiquity, its definition is often inconsistent or unclear. Let’s demystify the ROI
8 Features of a Great Shopper Marketing Plan
The discipline of CPG marketing has become more technical, complex, and dynamic than ever. Expectations for shopper marketing plans have also evolved.
8 U.S. Laws Shopper Marketers Should Know
There has always been tension between Marketing and Legal. Working with corporate lawyers can be frustrating. They seem to say no to so many of our great ideas; they poke holes in our creative and copy; they scrutinize our packaging design and...
Before You Quit Your Corporate Career - 8 Lessons
Almost nine years ago, I left my cushy career in CPG marketing to start a tech company. I quit "cold turkey", without any premeditation, a business plan, or a clear idea of how to move forward.