---
title: Blog for Practical Shopper Marketers (2)
description: Practical advice, best practices and industry news for retail and CPG omnichannel marketing professionals. (2)
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

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### BLOG FOR PRACTICAL SHOPPER MARKETERS

<https://blog.shopperations.com/the-hidden-flaws-in-cpg-marketing-finance-reporting> ![](https://blog.shopperations.com/hubfs/Blog%20Header%20-%20Finance%20%26%20Marketing%20reporting%20(676%20x%20351%20px).png)

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## [The Hidden Flaws in CPG Marketing Finance Reporting](https://blog.shopperations.com/the-hidden-flaws-in-cpg-marketing-finance-reporting)

### Introduction: Same Money, Different Languages

Finance and Marketing share the same budget from opposite ends of the battlefield. Finance sees ledgers, accruals, quarter-end precision and Accounting Standards compliance. Marketing sees campaigns,...

[Read More](https://blog.shopperations.com/the-hidden-flaws-in-cpg-marketing-finance-reporting)

<https://blog.shopperations.com/2025-edition-8-features-of-a-great-omnichannel-marketing-plan> ![](https://blog.shopperations.com/hubfs/Blog%20Header%208%20Features%20of%20a%20Great%20Shopper%20Marketing%20Plan%202025.png)

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## [2025 Edition: 8 Features of a Great Omnichannel Marketing Plan](https://blog.shopperations.com/2025-edition-8-features-of-a-great-omnichannel-marketing-plan)

I wrote a similar post a few years ago. Boy, has the world changed since then or what? The discipline of CPG marketing has become even more technical, complex, and dynamic. Expectations for omnichannel shopper marketing plans have cranked up, too.

[Read More](https://blog.shopperations.com/2025-edition-8-features-of-a-great-omnichannel-marketing-plan)

<https://blog.shopperations.com/what-cpg-taught-me-about-advancing-women-interview-with-liz-mayer> ![](https://blog.shopperations.com/hubfs/Blog%20Header%20Interview%20with%20Liz%20Mayer.png)

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## [What CPG Taught Me About Advancing Women – Interview With Liz Mayer](https://blog.shopperations.com/what-cpg-taught-me-about-advancing-women-interview-with-liz-mayer)

What do you get when you combine a former CPG executive, a life coach, omnichannel business consultant and a cycling instructor? Someone who knows how to push you—strategically and spiritually—without burning you out.

[Read More](https://blog.shopperations.com/what-cpg-taught-me-about-advancing-women-interview-with-liz-mayer)

<https://blog.shopperations.com/what-mach-architecture-means-for-cpg-marketing-ops> ![](https://blog.shopperations.com/hubfs/Blog%20header%20MACH%20architecture.png)

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## [What MACH architecture means for CPG marketing ops](https://blog.shopperations.com/what-mach-architecture-means-for-cpg-marketing-ops)

You may have heard IT or digital transformation teams mention something called [MACH architecture](https://www.vml.com/insight/moving-towards-mach). It sounds technical, maybe even intimidating, but it’s a concept that CPG marketers should get excited about.

[Read More](https://blog.shopperations.com/what-mach-architecture-means-for-cpg-marketing-ops)

<https://blog.shopperations.com/small-team-big-impact-the-theory-house-formula> ![](https://blog.shopperations.com/hubfs/Blog%20header%20-%20Theory%20House.png)

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## [Theory House: Turning Brand Ambition into Shopper Action](https://blog.shopperations.com/small-team-big-impact-the-theory-house-formula)

We’re continuing the 2025 [Shopper Marketing Agency Landscape](https://blog.shopperations.com/topic/shopper-marketing-agency) series by spotlighting [Theory House](https://www.theoryhouse.com/), a Charlotte-based agency known for punching above its weight in the world of CPG and retail.

[Read More](https://blog.shopperations.com/small-team-big-impact-the-theory-house-formula)

<https://blog.shopperations.com/how-one-agency-rebuilt-client-trust-with-a-single-source-of-truth-a-conversation-with-jared-kirby-of-cemm> ![](https://blog.shopperations.com/hubfs/Jared%20Kirby%20Blog%20post%20header.png)

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## [How One Agency Rebuilt Client Trust with a Single Source of Truth: A Conversation with Jared Kirby of CEMM](https://blog.shopperations.com/how-one-agency-rebuilt-client-trust-with-a-single-source-of-truth-a-conversation-with-jared-kirby-of-cemm)

In the high-stakes world of shopper marketing, agencies often juggle a maze of spreadsheets, multiple stakeholders, and way too many “final” versions of the truth. But what happens when all that noise is replaced with one streamlined, centralized...

[Read More](https://blog.shopperations.com/how-one-agency-rebuilt-client-trust-with-a-single-source-of-truth-a-conversation-with-jared-kirby-of-cemm)

<https://blog.shopperations.com/from-agency-hustle-to-retail-muscle-nikki-johnsons-career-crossover> ![](https://blog.shopperations.com/hubfs/Nikki%20Jones%20-%20from%20agency%20to%20Retail%20Blog%20header.png)

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## [From Agency Hustle to Retail Muscle: Nikki Johnson's Career Crossover](https://blog.shopperations.com/from-agency-hustle-to-retail-muscle-nikki-johnsons-career-crossover)

[Careers i](https://blog.shopperations.com/topic/shopper-marketing-careers)[n Shopper Marketing](https://blog.shopperations.com/topic/shopper-marketing-careers) is a topic I am passionate about. I love hearing stories about where shopper marketers come from and what careers they pursue if they leave their roles. In the past, my former colleague Carolyne Klug [shared](https://blog.shopperations.com/agency-vs.-client-deciding-the-shopper-marketing-career-path) about her...

[Read More](https://blog.shopperations.com/from-agency-hustle-to-retail-muscle-nikki-johnsons-career-crossover)

<https://blog.shopperations.com/blue-buffalos-finance-game-changer> ![](https://blog.shopperations.com/hubfs/Blue%20Buffalo%E2%80%99s%20Finance%20Game-Changer.png)

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## [Blue Buffalo’s Shopper Marketing Finance Game-Changer](https://blog.shopperations.com/blue-buffalos-finance-game-changer)

[Read More](https://blog.shopperations.com/blue-buffalos-finance-game-changer)

<https://blog.shopperations.com/why-cpg-marketers-feel-restless> ![](https://blog.shopperations.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20busy%20office%20environment%20where%20a%20midlevel%20marketing%20manager%20is%20seated%20at%20a%20cluttered%20desk%20surrounded%20by%20stacks%20of%20paperwork%20open%20laptops%20and%20colorful%20spreadsheets%20The%20manager%20a%20woman%20in%20her%20midthirties%20has%20a%20frustrated%20expression%20a-3.jpeg)

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## [Why CPG Marketers Feel Restless – And What to Do About It](https://blog.shopperations.com/why-cpg-marketers-feel-restless)

It’s Monday morning. Again. Your calendar is a patchwork of meetings. Your inbox is a graveyard of endless, unfinished conversations—chasing facts, corralling inputs, or begging for approvals that never quite come. And that promotion plan you...

[Read More](https://blog.shopperations.com/why-cpg-marketers-feel-restless)

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## [Inside AMP (Advantage Marketing Partners): Winning Hearts and Filling Carts](https://blog.shopperations.com/inside-amp-winning-hearts-and-filling-carts)

Today, I am continuing our [2025 Shopper Marketing Agency Landscape](https://blog.shopperations.com/topic/shopper-marketing-agency) series by featuring **Advantage Marketing Partners (AMP)** — a dynamic, agile team that brought serious energy to the conversation. Unlike a typical one-on-one interview, AMP showed up...

[Read More](https://blog.shopperations.com/inside-amp-winning-hearts-and-filling-carts)

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### Posts by Topic

- [Shopper Marketing Best Practices (90)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
- [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech)
- [Insider Scoop (44)](https://blog.shopperations.com/topic/insider-scoop)
- [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101)
- [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends)
- [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency)
- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
- [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics)
- [Shopperations Product Updates (7)](https://blog.shopperations.com/topic/shopperations-product-updates)
- [Vlog (6)](https://blog.shopperations.com/topic/vlog)
- [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors)
- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
- [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples)

see all

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### [9 Things I Wish Brand Managers Knew About Shopper Marketing (2025 edition)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

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### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

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[![](https://blog.shopperations.com/hubfs/Shopper%20Insights%20101%20Blog%20Header%20Image-png.png)](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

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