We’re continuing the 2025 Shopper Marketing Agency Landscape series by spotlighting Theory House, a Charlotte-based agency known for punching above its weight in the world of CPG and retail.
OlgaYurovski

Recent Posts
How One Agency Rebuilt Client Trust with a Single Source of Truth: A Conversation with Jared Kirby of CEMM
In the high-stakes world of shopper marketing, agencies often juggle a maze of spreadsheets, multiple stakeholders, and way too many “final” versions of the truth. But what happens when all that noise is replaced with one streamlined, centralized...
From Agency Hustle to Retail Muscle: Nikki Johnson's Career Crossover
Careers in Shopper Marketing is a topic I am passionate about. I love hearing stories about where shopper marketers come from and what careers they pursue if they leave their roles. In the past, my former colleague Carolyne Klug shared about her...
Why CPG Marketers Feel Restless – And What to Do About It
It’s Monday morning. Again. Your calendar is a patchwork of meetings. Your inbox is a graveyard of endless, unfinished conversations—chasing facts, corralling inputs, or begging for approvals that never quite come. And that promotion plan you...
Inside AMP (Advantage Marketing Partners): Winning Hearts and Filling Carts
Today, I am continuing our 2025 Shopper Marketing Agency Landscape series by featuring Advantage Marketing Partners (AMP) — a dynamic, agile team that brought serious energy to the conversation. Unlike a typical one-on-one interview, AMP showed up...
Public Label: Igniting Brand Intent & Shopper Action
We’re excited to continue the our 2025 Agency Landscape series — a behind-the-scenes look at the most innovative commerce marketing agencies shaping the future of CPG brand-building. This series helps brands cut through the noise and understand how...
Inside HMT Associates: Bridging Brand Strategy and Commerce Execution
The agency world is evolving fast — with holding company shakeups, retail media pressures, and a growing need for integration across sales, marketing, and insights. I launched this series to help CPG brands make sense of it all: who’s who, what they...
The First 90 Days: How New Marketing Leaders Can Make Their Mark Fast
Congratulations—you’ve been promoted! You’ve made the leap from individual contributor to people manager, and now you’re staring at a whole new playing field. It’s exciting… and let’s be honest, a little intimidating.