Marketers do not trust their data. As I described on my recent post "Garbage in, garbage out", this stance has become an utterance I hear more and more. In this vlog, I am delving into why lack of good data is a growing concern, and what you can do to ensure you generate high-quality data.
In the first of the three-part series, I focus on why it's important to capture data systematically.
Stay tuned for Part Two of this vlog series "CPG Marketers: Know Your Number" that will release next week.
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