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CPG Marketers: Capture data systematically

Marketers do not trust their data. As I described on my recent post "Garbage in, garbage out",  this stance has become an utterance I hear more and more. In this vlog, I am delving into why lack of good data is a growing concern, and what you can do to ensure you generate high-quality data.

In the first of the three-part series, I focus on why it's important to capture data systematically

 

Stay tuned for Part Two of this vlog series "CPG Marketers: Know Your Number" that will release next week.

 

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OlgaYurovski

OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
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