CPG Marketers: Capture data systematically

By OlgaYurovski Posted January 28, 2019 In Shopper Marketing Best Practices, In Vlog

Marketers do not trust their data. As I described on my recent post "Garbage in, garbage out", this stance has become an utterance I hear more and more. In this vlog, I am delving into why lack of good data is a growing concern, and what you can do to ensure you generate high-quality data.

In the first of the three-part series, I focus on why it's important to capture data systematically.

Stay tuned for Part Two of this vlog series "CPG Marketers: Know Your Number" that will release next week.

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OlgaYurovski

After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence.