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CPG Marketers: Know your numbers

How can you be a smarter marketer?  How can you empower your team to make better decisions and be more productive? The answer is: you need to own your data and truly know your numbers.

Last week, in Part 1 of these vlog series, we talked about the importance of capturing data systematically. Today, our focus is on key aspects of creating trustworthy data. Here, I dive into why I believe that knowing your numbers is imperative for CPG marketing teams.

 

 

Stay tuned for Part Three of the series "Good Data Comes From Happy Users" that will be published next week.

 

 

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OlgaYurovski

OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
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