<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=729135073960064&amp;ev=PageView&amp;noscript=1">

CPG Marketers: Know your numbers

How can you be a smarter marketer?  How can you empower your team to make better decisions and be more productive? The answer is: you need to own your data and truly know your numbers.

Last week, in Part 1 of these vlog series, we talked about the importance of capturing data systematically. Today, our focus is on key aspects of creating trustworthy data. Here, I dive into why I believe that knowing your numbers is imperative for CPG marketing teams.

 

Know Your Number Transcribed - Revised

 

Stay tuned for Part Three of the series "Good Data Comes From Happy Users" that will be published next week.

 

 

OTHER Posts YOU May LIKE:

SHOPPER MARKETING ANALYTICS: GARBAGE IN - GARBAGE OUT

CPG Marketers: Capture Data Systematically

7 MUST-HAVE SHOPPER MARKETING REPORTS

 

See how Shopperations beats Excel

 

 

OlgaYurovski

OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
Vendorstan - Find a perfect tactic or vendor to activate your brand

Subscribe to Email Updates