Invisible  work - the unsung heroes of shopper marketing

I recently watched this awesome video by Mel Robbins who tackles the issue of "invisible" vs. "visible" work.  It made me ponder on how relevant it is for the CPG marketing world where a lot of work happens behind the scenes and true heroes are not always recognized. 

As marketing team leaders, how do we know who contributes the most? How do we uncover the hidden talent that doesn't speak up at meetings? How do we really see who is the backbone of your team, quietly moving things forward?

Watch this vlog to see some of my thoughts on how technology can help you uncover, recognize and retain you best talent.

HubSpot Video


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After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
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