Despite the promise of automation and greater employee productivity, our jobs seem to stress us out more than ever. Shopper marketing professionals, for many reasons, are affected with productivity and scope management stress more than any other...
Path 2 Purchase Expo 2017: What's Trending
Knowing what your industry is buzzing about certainly helps when you try to "sharpen your saw" and ensure your skills and knowledge don't get rusty. Here, we continue our observations about the keywords shopper marketing industry uses to define the...
How To Harness The Elusive Shopper Marketing KPIs
Our industry has been chasing elusive shopper marketing metrics for over a decade, but these efforts seem to be stuck in first gear. Despite an explosion of shopper-facing technology, a growing abundance of shopper-generated data, and increased...
10 Shopper Marketing Influencers You Should Follow
Constantly sharpening your saw is one of the 7 habits of highly effective people, and in today’s crazy world of shopper marketing, formal classroom learning is no longer an option. Instead, one must rely on self-education and constantly staying on...
Retail Account Penetration Strategies for Shopper Marketers
Every CPG organization, at some point, realizes their existing relationships with Category Managers or Buyers can take them only so far. Their next challenge is to start strategic, long-term conversations with other groups inside their retail...
9 Things I Wish Brand Managers Knew About Shopper Marketing
In my 15-plus years in CPG marketing, I had a chance to work in both HQ-based brand marketing teams and field-based shopper marketing teams. These teams often work hand-in-hand, but the contrast in their approaches and worldviews can sometimes be...
How Savvy Shopper Marketers Discover Existing Brand Content
We’ve all heard it before – content is king. Teams that consistently leverage content in their shopper marketing efforts build not only stronger brand recognition and loyalty but also more collaborative and productive retailer partnerships. Where do...
7 People Every Shopper Marketing Team Needs
One of our most popular blog posts explored personality traits successful shopper marketers possess (for instance, shopper marketers need to have a balanced right and left brain!). Most of those traits cannot be taught, you either have them or you...
Shopper Marketers Who Love Financial Audits
Financial audits can be intimidating and frustrating, not to mention nerve-wracking, and they always feel like a waste of time. Nevertheless, they are here to stay because they are necessary.
No one looks forward to an audit, but a client (let’s...
Role of Content in Shopper Marketing: Interview with Bob Gilbreath
In my line of work, I come across many startups that are shaping the future of retail, CPG and marketing industries. These companies are often founded by former industry insiders who saw an unmet need and business opportunity and successfully rolled...