If you ask ten shopper marketers what their mission is, you will likely get ten different answers. The lack of a common mission statement reflects the state of anxiety the CPG industry
If you work in CPG or Retail industries, chances are you’ve never heard of Slack. Here at Shopperations, we’ve tried many apps that came and went over the years, but few have become our favorite and caught on like Slack.
Collaboration is at the heart of shopper marketing, but is it more than just a buzzword or a feel-good thing we do? Can collaboration become a critical capability that will propel your team further and make you a more agile and fierce competitor? We...
You have an app for everything in your personal life, and you probably can’t image what you’d do without a few of them (Spotify, Snapchat, Calorie Counter and Alexa to name a few). Yet you still use old-school, messy systems and spreadsheets when it...
In my conversations with CPG executives, I sometimes hear shopper marketing being described as “a black hole of the enterprise.” This black hole absorbs energy and resources but cannot clearly articulate the value it delivers when scrutinized by...
In the crazy world of shopper marketing, busy professionals often wonder: what are the important, long-term trends to pay attention to vs. the fads that become a flavor of the month but quickly go back to obscurity?
If you are building or revamping your company’s shopper marketing capability, I assume you are a person of high energy, strong work ethic and grand vision. Someone who pays attention to details but can use deduction to articulate a far larger...
Collaboration is at the heart of shopper marketing. Shopper marketers are the connective tissue between brand and sales, between manufacturer and retail strategies, between the headquarters and the field teams, and between multiple brands in their...
Was 2016 a stressful year for you and your team? Marketers are an over-worked and stressed out bunch, and shopper marketers are even more so. Last year's survey of marketing professionals conducted by Workfront indicates that 80% feel overwhelmed...
There is a serious shortage of shopper marketers, while at the same time a lot of interest in the Consumer Packaged Goods (CPG) shopper marketing domain from marketing professionals in other industries, agencies and suppliers.
