---
title: Blog for Practical Shopper Marketers (10)
description: Practical advice, best practices and industry news for retail and CPG omnichannel marketing professionals. (10)
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

[![Enlightened Shopper Marketing!](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "Enlightened Shopper Marketing!")](https://shopperations.com)

- [Platform](https://shopperations.com/platform/)
- [Services](https://shopperations.com/services/)
- [Clients](https://shopperations.com/#clients)
- [Who We Help](https://shopperations.com/#whowehelp)
- [About Us](https://shopperations.com/about/)
- [Blog](https://blog.shopperations.com/)
- [Contact](https://shopperations.com/contact/)
- [Client Login](https://shopperationsapp.com/auth/login)

### BLOG FOR PRACTICAL SHOPPER MARKETERS

<https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce> ![](https://blog.shopperations.com/hubfs/Profitero%20Podcast%20Convergence%20of%20Shopper%20Marketing%20and%20E-Commerce.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce#comments-listing)

## [Podcast: The Convergence of Shopper Marketing and E-commerce](https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce)

When I attended [Grocery Shop conference](https://blog.shopperations.com/grocery-shop-blew-my-mind) a few weeks ago, I ran into my friend Keith Anderson from Profitero who invited me to sit down for a casual conversation that we turned into a podcast episode.

In this episode, we share our observations about...

[Read More](https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce)

<https://blog.shopperations.com/shopper-marketing-analytics-garbage-in-garbage-out> ![](https://blog.shopperations.com/hubfs/1-3.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/shopper-marketing-analytics-garbage-in-garbage-out&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/shopper-marketing-analytics-garbage-in-garbage-out#comments-listing)

## [Shopper Marketing Analytics: Garbage In - Garbage Out](https://blog.shopperations.com/shopper-marketing-analytics-garbage-in-garbage-out)

I hear over and over again that clients [do not trust their own data](https://shoppermarketingexperts.com/is-metric-aversion-holding-you-back/). This is a concerning barrier as without high-quality data, you cannot create effective analytics and ultimately prove the validity of your marketing efforts.

[Read More](https://blog.shopperations.com/shopper-marketing-analytics-garbage-in-garbage-out)

<https://blog.shopperations.com/invisible-work-the-unsung-heroes-of-shopper-marketing> ![](https://blog.shopperations.com/hubfs/invisible%20work.jpg)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/invisible-work-the-unsung-heroes-of-shopper-marketing&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/invisible-work-the-unsung-heroes-of-shopper-marketing#comments-listing)

## [Invisible  work - the unsung heroes of shopper marketing](https://blog.shopperations.com/invisible-work-the-unsung-heroes-of-shopper-marketing)

I recently watched [this awesome video](https://www.linkedin.com/feed/update/urn:li:activity:6468178937322225664) by Mel Robbins who tackles the issue of "invisible" vs. "visible" work. It made me ponder on how relevant it is for the CPG marketing world where a lot of work happens behind the scenes and true heroes are not...

[Read More](https://blog.shopperations.com/invisible-work-the-unsung-heroes-of-shopper-marketing)

<https://blog.shopperations.com/state-of-cpg-marketing.-whats-holding-us-back> ![](https://blog.shopperations.com/hubfs/State%20of%20CPG.jpg)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/state-of-cpg-marketing.-whats-holding-us-back&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/state-of-cpg-marketing.-whats-holding-us-back#comments-listing)

## [State of CPG Marketing. What's holding us back?](https://blog.shopperations.com/state-of-cpg-marketing.-whats-holding-us-back)

Over the last four years I have been simultaneously navigating the worlds of CPG marketing and technology startups.

This has allowed me to gain some insight into the current state of the CPG industry. I firmly believe that we are being held back!

[Read More](https://blog.shopperations.com/state-of-cpg-marketing.-whats-holding-us-back)

<https://blog.shopperations.com/shopper-marketers-here-is-how-you-can-make-use-of-that-remaining-budget> ![](https://blog.shopperations.com/hubfs/Publication1.jpg)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/shopper-marketers-here-is-how-you-can-make-use-of-that-remaining-budget&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/shopper-marketers-here-is-how-you-can-make-use-of-that-remaining-budget#comments-listing)

## [Shopper Marketers, here is how you can make use of that remaining budget.](https://blog.shopperations.com/shopper-marketers-here-is-how-you-can-make-use-of-that-remaining-budget)

Have you found yourself in a situation whereby your budget is underspent mid Q4?

[Read More](https://blog.shopperations.com/shopper-marketers-here-is-how-you-can-make-use-of-that-remaining-budget)

<https://blog.shopperations.com/6-things-i-wish-sales-knew-about-shopper-marketing> ![](https://blog.shopperations.com/hubfs/Things%20I%20wish%20Brand%20they%20Knew%20About%20Shopper%20Marketing.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/6-things-i-wish-sales-knew-about-shopper-marketing&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[4](https://blog.shopperations.com/6-things-i-wish-sales-knew-about-shopper-marketing#comments-listing)

## [6 Things I Wish Sales Knew About Shopper Marketing](https://blog.shopperations.com/6-things-i-wish-sales-knew-about-shopper-marketing)

[Our post from last July](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing) dedicated to brand managers, struck a chord and went viral. It demonstrated that shopper marketing is still one of the most misunderstood corporate functions. Today, we are continuing to evangelize and demystify shopper...

[Read More](https://blog.shopperations.com/6-things-i-wish-sales-knew-about-shopper-marketing)

<https://blog.shopperations.com/6-things-to-do-now-if-your-marketing-budget-is-underspent> ![](https://blog.shopperations.com/hubfs/6%20things%20to%20do%20now%20if%20your%20shopper%20marketing%20budget%20is%20underspent-879364-edited.jpg)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/6-things-to-do-now-if-your-marketing-budget-is-underspent&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[2](https://blog.shopperations.com/6-things-to-do-now-if-your-marketing-budget-is-underspent#comments-listing)

## [6 Things To Do Now If Your Marketing Budget Is Underspent](https://blog.shopperations.com/6-things-to-do-now-if-your-marketing-budget-is-underspent)

**Imagine:** you just got notified by your finance department that a significant portion of your annual budget is left unspent, and it's already December. For most of us, we don't even need to imagine, do we? If you've never been in this situation, you...

[Read More](https://blog.shopperations.com/6-things-to-do-now-if-your-marketing-budget-is-underspent)

<https://blog.shopperations.com/grocery-shop-blew-my-mind> ![](https://blog.shopperations.com/hubfs/Grocer%20Shop%20YouTube%20video%20screen.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/grocery-shop-blew-my-mind&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/grocery-shop-blew-my-mind#comments-listing)

## [Grocery Shop Blew My Mind](https://blog.shopperations.com/grocery-shop-blew-my-mind)

In late October-early November, I went to Vegas to attend [Grocery Shop](https://groceryshop.com/). If you have not had a chance to be there or have not even heard of the event, check out my vlog where I rave about all the reasons you should be there next time.

[Read More](https://blog.shopperations.com/grocery-shop-blew-my-mind)

<https://blog.shopperations.com/how-manymany-budgetevent-flow-drives-marketers-crazy> ![](https://blog.shopperations.com/hubfs/1-2.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/how-manymany-budgetevent-flow-drives-marketers-crazy&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[2](https://blog.shopperations.com/how-manymany-budgetevent-flow-drives-marketers-crazy#comments-listing)

## [How Many-to-Many Budget-Event Flow Drives Marketers Crazy](https://blog.shopperations.com/how-manymany-budgetevent-flow-drives-marketers-crazy)

One of our newest clients called us in a panic recently. Apparently, one of his company's brand VPs is putting enormous pressure on him and his team to demonstrate where every single dollar they put into shopper marketing and e-commerce budget has...

[Read More](https://blog.shopperations.com/how-manymany-budgetevent-flow-drives-marketers-crazy)

<https://blog.shopperations.com/tim-orrell-shopper-marketing-hero> ![](https://blog.shopperations.com/hubfs/Tim%20Orrell%20-%20Shopper%20Marketing%20Hero.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/tim-orrell-shopper-marketing-hero&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/tim-orrell-shopper-marketing-hero#comments-listing)

## [Tim Orrell - Shopper Marketing Hero](https://blog.shopperations.com/tim-orrell-shopper-marketing-hero)

Due to vacations and a large number of new clients we had to on-board last summer, we took a break from honoring our Shopper Marketing Heroes for a few months. I am happy to resume our little tradition this month. Please meet October Shopper...

[Read More](https://blog.shopperations.com/tim-orrell-shopper-marketing-hero)

[Previous](https://blog.shopperations.com/page/9) [All posts](https://blog.shopperations.com/all) [Next](https://blog.shopperations.com/page/11)

[![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b)

[![Free AI Readiness Assessment - Is your marketing team ready for AI?](https://no-cache.hubspot.com/cta/default/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7)

### Posts by Topic

- [Shopper Marketing Best Practices (91)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
- [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech)
- [Insider Scoop (44)](https://blog.shopperations.com/topic/insider-scoop)
- [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101)
- [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends)
- [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency)
- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
- [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics)
- [Shopperations Product Updates (7)](https://blog.shopperations.com/topic/shopperations-product-updates)
- [Vlog (6)](https://blog.shopperations.com/topic/vlog)
- [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors)
- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
- [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples)

see all

### Popular Posts

[![](https://blog.shopperations.com/hubfs/Blog%20header%20-%209%20Things%20I%20wish.png)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

### [9 Things I Wish Brand Managers Knew About Shopper Marketing (2025 edition)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

Posted on November 18,2025

[![](https://blog.shopperations.com/hubfs/The%20Shopper%20Marketing%20History%20and%20Timeline.png)](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

Posted on March 02,2026

[![](https://blog.shopperations.com/hubfs/Shopper%20Insights%20101%20Blog%20Header%20Image-png.png)](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

Posted on October 04,2023

### Subscribe to Email Updates

![5435534](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "5435534")

<https://www.linkedin.com/company/shopperations-research-%26-technology/> <https://twitter.com/shopperations> <https://www.facebook.com/Shopperations/> <https://www.instagram.com/shopperations/>

- [Service Agreement](http://shopperations.info/wp-content/uploads/2016/10/shopperations-agreement.pdf)
- [Privacy Policy](https://shopperations.com/privacy-policy/)
- Sitemap

© 2026 Shopperations Research & Technology LLC