We are in the middle of July, a time when many CPG shopper marketers are rolling up their sleeves to prepare for national sales meetings, a big part of which is putting together preliminary marketing plans. This planning process is intended to align...
Evaluating your agency partners should be an evergreen process. In any healthy relationship, good partners accentuate our positive traits while mitigating our worst instincts.
When I started the “CPGers Who Rock It As Entrepreneurs” blog and podcast series, I focused on the people who left the corporate world entirely to start a new venture. Imagine my surprise when I learned that there is a different way to go about...
CPGs and their agencies are yearning to learn more about new shopper technologies and vendor capabilities. It may be hard to believe if you are a vendor trying to find the marketing decision makers, but believe me, they are ready to listen.
From being a Shopper Marketer at top CPG companies, to sales leader at a rapidly growing digital media company andalso becoming a startup entrepreneur... Josh Bruns has been on an unorthodox but exciting journey.
“I am working 11-12 hours a day since COVID hit and am still not keeping up,” says a Director of Marketing for National Accounts at a beverage manufacturer.
Rather than the exception, the “always on” feeling is wearing on shopper marketers as more...
For the last couple of years, I have been doing podcast interviews with former CPGers who are running their own businesses. Recently, one of my subscribers half-jokingly told me "Don't forget to interview yourself!".
