Are you tired of hearing about ChatGPT yet? It seems like everyone is talking about it these days. ChatGPT has so many applications, both for personal and professional life! Today, I wanted to share how shopper marketers in the CPG industry can take...
5 Ways Marketing Planning Software Pays For Itself
Buying software has always been a complex process in a CPG enterprise. In my almost nine years of selling B2B productivity software, I found the hardest part of closing the deal is not getting my foot in the door to do an initial exploratory call or...
Why Marketing Ops should be your next career move
Shopper marketing has always been an ambiguous place in terms of career planning. Unlike in traditional brand, sales or finance roles, shopper marketing almost never has a clear career path paved in front of them. This is unfortunate because the...
Three New Rules for CPG Brand-Building
With shopping behavior expanding online through eCommerce buying and digital influence on in-store purchasing, brand building requires new rules to play and win.
Data Harmonization - Why Should Shopper Marketers Care?
The 5 Love Languages of Shopperations Users 🥰
It's the middle of February, and love is in the air. So we wanted to take this opportunity to share a few words of love and gratitude to our users.
4 Reasons Why Shopper Marketers Dread Planning Post-COVID
We are in the middle of July, a time when many CPG shopper marketers are rolling up their sleeves to prepare for national sales meetings, a big part of which is putting together preliminary marketing plans. This planning process is intended to align...
6 THINGS our clients love about Shopperations
By now we have waxed lyrical about all of the very many frustrations that we know commerce marketers face.
Poor productivity. Complexity. Meetings. Dodgy spreadsheets. Disasters waiting to strike … We feel your pain!
Four Signs Your Shopper Marketing Agency is Awesome
Evaluating your agency partners should be an evergreen process. In any healthy relationship, good partners accentuate our positive traits while mitigating our worst instincts.
How To Juggle A CPG Marketing Career With A Startup Side Hustle
When I started the “CPGers Who Rock It As Entrepreneurs” blog and podcast series, I focused on the people who left the corporate world entirely to start a new venture. Imagine my surprise when I learned that there is a different way to go about...