Good data comes from happy users

By OlgaYurovski Posted February 13, 2019 In Vlog

Good data is required for solid post-promotional analysis and for on-going management reporting. Marketers who do not have user-friendly, automated ways to report their spend will be forever stuck in the reactive, tactical mode.

This vlog concludes our "Garbage In-Garbage Out" series (here is Part 1 and Part 2). In this installment, I focus on the huge importance of usability of any reporting system that marketers are required to use. Only those systems that are built for marketers, are easy to use, give them answers and make them smarter will succeed in a long run. Adoption from the bottom up should be management's goal when deploying planning and reporting software.

Have you had experience deploying marketing planning systems? What was the journey like for the end users?

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OlgaYurovski

After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence.