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Good data comes from happy users

Good data is required for solid post-promotional analysis and for on-going management reporting. Marketers who do not have user-friendly, automated ways to report their spend will be forever stuck in the reactive, tactical mode.

This vlog concludes our "Garbage In-Garbage Out" series (here is Part 1 and Part 2). In this installment, I focus on the huge importance of usability of any reporting system that marketers are required to use. Only those systems that are built for marketers, are easy to use, give them answers and make them smarter will succeed in a long run. Adoption from the bottom up should be management's goal when deploying planning and reporting software.

 

Have you had experience deploying marketing planning systems? What was the journey like for the end users?

 

OTHER POSTS YOU MAY LIKE:

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6 THINGS OUR CLIENTS LOVE ABOUT SHOPPERATIONS

 

See how Shopperations beats Excel 

OlgaYurovski

OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
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