The traditional marketing process of selecting an agency has been around for more than 50 years, and it is completely out-of-date. It is very time consuming and stressful for the clients. For shopper marketing agencies, it is even more...
I recently met with a fellow shopper marketer, who was looking to make a career change. And, inevitably, the question was asked: “Why did you make the switch from agency to client?” A simple question, but one that has ultimately changed the...
If you are building or revamping your company’s shopper marketing capability, I assume you are a person of high energy, strong work ethic and grand vision. Someone who pays attention to details but can use deduction to articulate a far larger...
