Shopper marketers often receive little recognition because they work in remote field sales office locations and get a lot of things done quietly and with relatively limited resources. Shopper marketing job is dynamic and fun but is often stressful...

Shopper marketing in the Consumer Packaged Goods domain has blossomed in the last decade but may have entered its awkward teen years. I had an opportunity to interview hundreds of practitioners from dozens of companies over the last two years, and...

Next week is a big one for Shopperations, we will be heading up to Chicago to particpate in the Path 2 Purcahse Expo (#P2PX) and network with the shopper marketing professionals and industry leaders. Are you still unsure whether it's the right...