Despite the promise of automation and greater employee productivity, our jobs seem to stress us out more than ever. Shopper marketing professionals, for many reasons, are affected with productivity and scope management stress more than any other...
Constantly sharpening your saw is one of the 7 habits of highly effective people, and in today’s crazy world of shopper marketing, formal classroom learning is no longer an option. Instead, one must rely on self-education and constantly staying on...
In my line of work, I come across many startups that are shaping the future of retail, CPG and marketing industries. These companies are often founded by former industry insiders who saw an unmet need and business opportunity and successfully rolled...
If you ask ten shopper marketers what their mission is, you will likely get ten different answers. The lack of a common mission statement reflects the state of anxiety the CPG industry
If you work in CPG or Retail industries, chances are you’ve never heard of Slack. Here at Shopperations, we’ve tried many apps that came and went over the years, but few have become our favorite and caught on like Slack.
You have an app for everything in your personal life, and you probably can’t image what you’d do without a few of them (Spotify, Snapchat, Calorie Counter and Alexa to name a few). Yet you still use old-school, messy systems and spreadsheets when it...
Collaboration is at the heart of shopper marketing. Shopper marketers are the connective tissue between brand and sales, between manufacturer and retail strategies, between the headquarters and the field teams, and between multiple brands in their...
It's 4 pm on a Friday afternoon, and your boss just surprised you with a request to prepare for a Monday afternoon review with a VP of Brand X. Do you have the Brand X shopper marketing plans handy —
Are you obsessing about marketing ROI and advanced analytics methods? Do you aspire to optimize your marketing spend? Join the club – or, perhaps, hold on to those club dues for a minute.
Shopper marketers love Excel because of its versatility and flexibility. Excel has been around for years and has served us well. However, in the times of increasing complexity and market volatility, it is becoming a crutch we continue to rely on,...
