Are you obsessing about marketing ROI and advanced analytics methods? Do you aspire to optimize your marketing spend? Join the club – or, perhaps, hold on to those club dues for a minute.

We are going to be at the GroceryShop conference next week. It is a massive production where retailers, traditional CPGs, product and tech startups, investors, agencies, consultants and media vendors mingle, network and share their capabilities....

Have you ever wondered which one of the 14 versions of your marketing brief is the 'real' one?

Is your team using briefs inconsistently or relies on multiple versions of the brief template?

Are you having trouble finding the brief documents for many...

When I worked in the CPG space, I thought I knew something about MarTech. MarTech startups popped up right and left, some of them pitched business to us, others made news because they were acquired by our retail customers or our media partners. But...

One of our newest clients called us in a panic recently. Apparently, one of his company's brand VPs is putting enormous pressure on him and his team to demonstrate where every single dollar they put into shopper marketing and e-commerce budget has...

We recently conducted a survey which shows that the tools and systems used by the majority of our respondents are almost three decades old! 

Shopper marketers serve many internal and external clients, each with unique needs and business questions. As a result, shopper marketing practitioners constantly chase the latest information, often creating custom one-off reports and presentations,...

Think of your workload and what needs to be accomplished in your work day. Now take that work day and cut it in half…

That’s the state of productivity in the CPG and retail marketing world.

What is the common thread that unites Mondelez, Merck, WPP, Beiersdorf, Auchan Group and Metro? All of them fell prey to the ransomware attack last summer.

The virus named Petya hijacked their computer systems and demanded a ransom payment....

When we talk to shopper marketers about their operations and the tools they use, the conversation often steers toward discussing TPM systems. If you are new to shopper marketing, “TPM” acronym may mean little to you.