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Retail Account Penetration Strategies for Shopper Marketers

Every CPG organization, at some point, realizes their existing relationships with Category Managers or Buyers can take them only so far. Their next challenge is to start strategic, long-term conversations with other groups inside their retail...

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9 Things I Wish Brand Managers Knew About Shopper Marketing

In my 15-plus years in CPG marketing, I had a chance to work in both HQ-based brand marketing teams and field-based shopper marketing teams. These teams often work hand-in-hand, but the contrast in their approaches and worldviews can sometimes be...

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How Savvy Shopper Marketers Discover Existing Brand Content

We’ve all heard it before – content is king. Teams that consistently leverage content in their shopper marketing efforts build not only stronger brand recognition and loyalty but also more collaborative and productive retailer partnerships. Where...

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Shopper Marketers Who Love Financial Audits

Financial audits can be intimidating and frustrating, not to mention nerve-wracking, and they always feel like a waste of time. Nevertheless, they are here to stay because they are necessary.

No one looks forward to an audit, but a  client (let’s...

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Role of Content in Shopper Marketing: Interview with Bob Gilbreath

In my line of work, I come across many startups that are shaping the future of retail, CPG and marketing industries. These companies are often founded by former industry insiders who saw an unmet need and business opportunity and successfully...

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Slack Community: Modern Networking For Shopper Marketing Pros

If you work in CPG or Retail industries, chances are you’ve never heard of Slack. Here at Shopperations, we’ve tried many apps that came and went over the years, but few have become our favorite and caught on like Slack.

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10 Rookie Shopper Marketer Mistakes - Part 2

In our last post, we listed the first five common mistakes inexperienced shopper marketers tend to make. Today, we are continuing the list with the next five:

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10 Rookie Shopper Marketer Mistakes - Part 1

One of our most popular blog articles last year was “10 Rookie Shopper Marketer’s Must Dos.” The practical tools and strategies we talked about continue to be reflective of the growth of shopper marketing around the globe, and across all CPG...

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Top 10 Trending Keywords At 2017 Shopper Marketing Summit

In the crazy world of shopper marketing, busy professionals often wonder: what are the important, long-term trends to pay attention to vs. the fads that become a flavor of the month but quickly go back to obscurity?

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6 Things To Do Now If Your Shopper Marketing Budget Is Underspent

Imagine: you just got notified by your finance department that a significant portion of your annual budget is left unspent, and it's mid-December. If you've never been in this situation, you are either lucky or a planning god because virtually...

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Shopper Marketer Who Revolutionized Shopper Marketing