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How Many:Many Budget:Event Flow Drives Marketers Crazy

One of our newest clients called us in a panic recently. Apparently, one of his company's brand VPs is putting enormous pressure on him and his team to demonstrate where every single dollar they put into shopper marketing and e-commerce budget...

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What's Trending At P2P Expo 2018?

This week, thousands of shopper marketers will get together in Minneapolis, MN for an annual Path To Purchase Expo. This is THE event for shopper marketers in the North America region. 

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Why TPM Is Not A Shopper Marketing Solution

When we talk to shopper marketers about their operations and the tools they use, the conversation often steers toward discussing TPM systems.  If you are new to shopper marketing, “TPM” acronym may mean little to you.

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6 Things I Wish Sales Knew About Shopper Marketing

Our post from last July dedicated to brand managers, struck a chord and went viral. It demonstrated that shopper marketing is still one of the most misunderstood corporate functions. Today, we are continuing to evangelize and demystify shopper...

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4 MOJO MOOTING PROBLEMS SHOPPER MARKETERS FACE TODAY

I think we can agree that the CPG and retail marketing industries are facing some compelling problems.

We live in a world of increasing accountability, you need to know and thoroughly understand what marketing investments are or aren’t working....

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5 Pitch Mistakes Shopper Marketing Agencies Make

The traditional marketing process of selecting an agency has been around for more than 50 years, and it is completely out-of-date. It is very time consuming and stressful for the clients. For shopper marketing agencies, it is even more...

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The Retail Battlefield: Shopper Marketing Lessons From The Front

Depending on your brand’s situation, today’s rapidly changing retail landscape can either be exhilarating or a source of stress. As a former soldier who’s been on the “front lines” of retail & eCommerce for the past two decades, the changes are...

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Shopper Marketing: Things to Celebrate And Change

This is my story, of one woman who worked in shopper marketing for almost ten years, but it’s supported by the many conversations and discussions I’ve had over the years with others in the business.

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10 Rookie Shopper Marketer Mistakes

One of our most popular blog articles is “10 Rookie Shopper Marketer’s Must Dos.” The practical tools and strategies we talked about continue to be reflective of the growth of shopper marketing around the globe, and across all CPG sectors.

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Podcast: What Is Wrong With Shopper Marketing?

In a recent MarketScale Retail podcast episode, I sat down with my good friend, former colleague and Shopper Marketing guru Tammy Brumfield. She and I discussed the problems our industry is facing today and what it takes to do shopper marketing...

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