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Path 2 Purchase Expo 2017: What's Trending

Knowing what your industry is buzzing about certainly helps when you try to "sharpen your saw" and ensure your skills and knowledge don't get rusty. Here, we continue our observations about the keywords shopper marketing industry uses to define...

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How To Harness The Elusive Shopper Marketing KPIs

Our industry has been chasing elusive shopper marketing metrics for over a decade, but these efforts seem to be stuck in first gear. Despite an explosion of shopper-facing technology, a growing abundance of shopper-generated data, and increased...

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10 Shopper Marketing Influencers You Should Follow

Constantly sharpening your saw is one of the 7 habits of highly effective people, and in today’s crazy world of shopper marketing, formal classroom learning is no longer an option. Instead, one must rely on self-education and constantly staying...

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Retail Account Penetration Strategies for Shopper Marketers

Every CPG organization, at some point, realizes their existing relationships with Category Managers or Buyers can take them only so far. Their next challenge is to start strategic, long-term conversations with other groups inside their retail...

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9 Things I Wish Brand Managers Knew About Shopper Marketing

In my 15-plus years in CPG marketing, I had a chance to work in both HQ-based brand marketing teams and field-based shopper marketing teams. These teams often work hand-in-hand, but the contrast in their approaches and worldviews can sometimes be...

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How Savvy Shopper Marketers Discover Existing Brand Content

We’ve all heard it before – content is king. Teams that consistently leverage content in their shopper marketing efforts build not only stronger brand recognition and loyalty but also more collaborative and productive retailer partnerships. Where...

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Shopper Marketers Who Love Financial Audits

Financial audits can be intimidating and frustrating, not to mention nerve-wracking, and they always feel like a waste of time. Nevertheless, they are here to stay because they are necessary.

No one looks forward to an audit, but a  client (let’s...

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Role of Content in Shopper Marketing: Interview with Bob Gilbreath

In my line of work, I come across many startups that are shaping the future of retail, CPG and marketing industries. These companies are often founded by former industry insiders who saw an unmet need and business opportunity and successfully...

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Slack Community: Modern Networking For Shopper Marketing Pros

If you work in CPG or Retail industries, chances are you’ve never heard of Slack. Here at Shopperations, we’ve tried many apps that came and went over the years, but few have become our favorite and caught on like Slack.

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10 Rookie Shopper Marketer Mistakes - Part 2

In our last post, we listed the first five common mistakes inexperienced shopper marketers tend to make. Today, we are continuing the list with the next five:

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