This month, United States celebrates Women's History Month, therefore, I am dedicating March articles to women in Shopper Marketing who are making our industry's history.

I always say that shopper marketers are resourceful, resilient, curious and creative. Our January Shopper Marketing hero embodies all of these qualities. 

Meet Steve Aleksich, Senior Manager of Shopper Marketing & Partnerships at Del Monte Foods.

Due to vacations and a large number of new clients we had to on-board last summer, we took a break from honoring our Shopper Marketing Heroes for a few months. I am happy to resume our little tradition this month. Please meet October Shopper...

We are continuing our tradition of featuring outstanding shopper marketing practitioners this month.

Our last two Shopper Marketing Heroes from March and April were both US-based. To bring some diverse perspective, we picked an international nominee this time. 

Since we announced the call for Shopper Marketing Hero nominations back in February, we received many entries. But this one was unique: not just one, but four people wanted to recognize René Robers, Customer Marketing Manager at Heineken USA. All of...

This month, we are starting a new tradition: recognize the best of the best in the shopper marketing trade.