Shopper marketers love Excel because of its versatility and flexibility. Excel has been around for years and has served us well. However, in the times of increasing complexity and market volatility, it is becoming a crutch we continue to rely on,...

Shopper marketers often receive little recognition because they work in remote field sales office locations and get a lot of things done quietly and with relatively limited resources. Shopper marketing job is dynamic and fun but is often stressful...

Are you a newly minted college grad just starting your first job as a Shopper Marketer?

Perhaps you’re an experienced sales or marketing professional who has just been appointed to run shopper marketing programs – but you have only tangential...

Shopper marketing in the Consumer Packaged Goods domain has blossomed in the last decade but may have entered its awkward teen years. I had an opportunity to interview hundreds of practitioners from dozens of companies over the last two years, and...

Next week is a big one for Shopperations, we will be heading up to Chicago to particpate in the Path 2 Purcahse Expo (#P2PX) and network with the shopper marketing professionals and industry leaders. Are you still unsure whether it's the right...

'Tis the season of cocooning, a time when holidays are over, our wallets are thinner, our bellies are thicker and the cabin fever is looming. Getting back on track is what this season is all about. Eating out less, not indulging in desserts,...

Over the past decade, retail channel has been gaining importance in most brands’ go-to-market strategy. This is primarily due to three major factors: 1) fragmentation of media and brands’ inability to cheaply drive demand via traditional...