After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
Financial audits can be intimidating and frustrating, not to mention nerve-wracking, and they always feel like a waste of time. Nevertheless, they are here to stay because they are necessary.
No one looks forward to an audit, but a client (let’s...
In my line of work, I come across many startups that are shaping the future of retail, CPG and marketing industries. These companies are often founded by former industry insiders who saw an unmet need and business opportunity and successfully rolled...
Did you notice how many new vendors cold-called or e-mailed you in the last few weeks? Is it just me or is the world of shopper marketing exploding with new vendors and capabilities? Many shopper marketers are overwhelmed and annoyed by the constant...
If you ask ten shopper marketers what their mission is, you will likely get ten different answers. The lack of a common mission statement reflects the state of anxiety the CPG industry
If you work in CPG or Retail industries, chances are you’ve never heard of Slack. Here at Shopperations, we’ve tried many apps that came and went over the years, but few have become our favorite and caught on like Slack.
Collaboration is at the heart of shopper marketing, but is it more than just a buzzword or a feel-good thing we do? Can collaboration become a critical capability that will propel your team further and make you a more agile and fierce competitor? We...
You have an app for everything in your personal life, and you probably can’t image what you’d do without a few of them (Spotify, Snapchat, Calorie Counter and Alexa to name a few). Yet you still use old-school, messy systems and spreadsheets when it...
In my conversations with CPG executives, I sometimes hear shopper marketing being described as “a black hole of the enterprise.” This black hole absorbs energy and resources but cannot clearly articulate the value it delivers when scrutinized by...
In the crazy world of shopper marketing, busy professionals often wonder: what are the important, long-term trends to pay attention to vs. the fads that become a flavor of the month but quickly go back to obscurity?
If you are building or revamping your company’s shopper marketing capability, I assume you are a person of high energy, strong work ethic and grand vision. Someone who pays attention to details but can use deduction to articulate a far larger...
