---
title: Blog for Practical Shopper Marketers | OlgaYurovski (11)
description: After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence. (11)
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

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### BLOG FOR PRACTICAL SHOPPER MARKETERS

## OlgaYurovski

![](https://blog.shopperations.com/hubfs/1a44c7f28cfee6a9c9c285928d0db3ba.jpeg)

After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence.

### Recent Posts

<https://blog.shopperations.com/nominate-a-shopper-marketing-hero-1-0> ![](https://blog.shopperations.com/hubfs/Kendal%20Callender%20-%20Shopper%20Marketing%20Hero.png)

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## [Kendal Callender - Shopper Marketing Hero](https://blog.shopperations.com/nominate-a-shopper-marketing-hero-1-0)

This month, we are starting a new tradition: recognize the best of the best in the shopper marketing trade. 

[Read More](https://blog.shopperations.com/nominate-a-shopper-marketing-hero-1-0)

<https://blog.shopperations.com/10-rookie-shopper-marketing-mistakes-0> ![](https://blog.shopperations.com/hubfs/Rookie%20Shopper%20Marketers'%20Mistakes%20(5).png)

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[1](https://blog.shopperations.com/10-rookie-shopper-marketing-mistakes-0#comments-listing)

## [10 Rookie Shopper Marketer Mistakes](https://blog.shopperations.com/10-rookie-shopper-marketing-mistakes-0)

One of our most popular blog articles is “[10 Rookie Shopper Marketer’s Must Dos](https://blog.shopperations.com/10-rookie-shopper-marketers-must-dos).” The practical tools and strategies we talked about continue to be reflective of the growth of shopper marketing around the globe, and across all CPG sectors.

[Read More](https://blog.shopperations.com/10-rookie-shopper-marketing-mistakes-0)

<https://blog.shopperations.com/5-ways-excel-is-letting-your-shopper-marketing-team-down> ![](https://blog.shopperations.com/hubfs/5%20Ways%20Excel%20is%20Letting%20Your%20Shopper%20Marketing%20Team%20Down.png)

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## [5 Ways Excel Is Letting Your Shopper Marketing Team Down](https://blog.shopperations.com/5-ways-excel-is-letting-your-shopper-marketing-team-down)

For decades, Excel has been the go-to tool for shopper marketers. Where would shopper marketers be without it?

In a world that is [fundamentally changing](https://www.mediapost.com/publications/article/313938/publicis-tobaccowala-advertising-will-decline-30.html) – where the value of advertising is falling as the value of data rises – the answer to that...

[Read More](https://blog.shopperations.com/5-ways-excel-is-letting-your-shopper-marketing-team-down)

<https://blog.shopperations.com/podcast-what-is-wrong-with-shopper-marketing> ![](https://blog.shopperations.com/hubfs/shopper-marketing-podcast-2-1.jpg)

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[2](https://blog.shopperations.com/podcast-what-is-wrong-with-shopper-marketing#comments-listing)

## [Podcast: What Is Wrong With Shopper Marketing?](https://blog.shopperations.com/podcast-what-is-wrong-with-shopper-marketing)

In a recent MarketScale Retail podcast episode, I sat down with my good friend, former colleague and Shopper Marketing guru Tammy Brumfield. She and I discussed the problems our industry is facing today and what it takes to do shopper marketing...

[Read More](https://blog.shopperations.com/podcast-what-is-wrong-with-shopper-marketing)

<https://blog.shopperations.com/10-keys-to-shopper-marketing-success> ![](https://blog.shopperations.com/hubfs/10%20Keys%20to%20Shopper%20Marketing%20Success-1.png)

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[2](https://blog.shopperations.com/10-keys-to-shopper-marketing-success#comments-listing)

## [10 Keys to Shopper Marketing Success](https://blog.shopperations.com/10-keys-to-shopper-marketing-success)

If you’ve been tasked with implementing a new shopper marketing capability for your company, you may be asking yourself: “Where do I start? How do I ensure I don't miss any important ingredients in my 'Shopper Marketing Recipe?' How can I make sure...

[Read More](https://blog.shopperations.com/10-keys-to-shopper-marketing-success)

<https://blog.shopperations.com/podcast-taking-shopper-marketing-from-an-art-to-a-science> ![](https://blog.shopperations.com/hubfs/marketscale-retail-podcast.png)

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[0](https://blog.shopperations.com/podcast-taking-shopper-marketing-from-an-art-to-a-science#comments-listing)

## [Podcast: Taking Shopper Marketing From Art To Science](https://blog.shopperations.com/podcast-taking-shopper-marketing-from-an-art-to-a-science)

I was honored to be featured on the [MarketScale Retail podcast](https://marketscale.com/industries/retail/listen-taking-shopper-marketing-art-science/) this week in an episode called "Taking Shopper Marketing From An Art To A Science".

[Read More](https://blog.shopperations.com/podcast-taking-shopper-marketing-from-an-art-to-a-science)

<https://blog.shopperations.com/how-to-explain-to-a-5th-grader-what-shopper-marketers-do> ![](https://blog.shopperations.com/hubfs/What%20do%20Shopper%20Marketers%20Really%20Do_.png)

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[4](https://blog.shopperations.com/how-to-explain-to-a-5th-grader-what-shopper-marketers-do#comments-listing)

## [How To Explain To A 5th Grader What Shopper Marketers Do](https://blog.shopperations.com/how-to-explain-to-a-5th-grader-what-shopper-marketers-do)

Let’s face it, when you tell people your profession you often get blank stares followed by the question, “what does a shopper marketer do exactly?”

[Read More](https://blog.shopperations.com/how-to-explain-to-a-5th-grader-what-shopper-marketers-do)

<https://blog.shopperations.com/how-smart-shopper-marketers-get-brand-managers-to-listen> ![](https://blog.shopperations.com/hubfs/How%20Smart%20Shopper%20MarketersGet%20Brand%20Managers%20To%20Listen.png)

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## [How Smart Shopper Marketers Get Brand Managers to Listen](https://blog.shopperations.com/how-smart-shopper-marketers-get-brand-managers-to-listen)

One client recently asked, “What do you do with those brand managers who don’t understand the value of shopper marketing and micromanage my shopper marketing team?” This is not a one-time occurrence, but rather a consistent pattern we observe across...

[Read More](https://blog.shopperations.com/how-smart-shopper-marketers-get-brand-managers-to-listen)

<https://blog.shopperations.com/to-po-or-not-to-po-the-shopper-marketing-accountability-question> ![](https://blog.shopperations.com/hubfs/To%20PO%20or%20Not%20To%20PO%2c%20Shopper%20Marketing%20accountability%20question.png)

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## [To PO Or Not To PO? The Shopper Marketing Accountability Question](https://blog.shopperations.com/to-po-or-not-to-po-the-shopper-marketing-accountability-question)

Does your shopper marketing team run a PO Invoice process? If you don’t know, you are most likely among the lucky ones that use Non-PO Invoice processing.

PO stands for [Purchase Order](https://en.wikipedia.org/wiki/Purchase_order), an accounting term for an official document issued by the...

[Read More](https://blog.shopperations.com/to-po-or-not-to-po-the-shopper-marketing-accountability-question)

<https://blog.shopperations.com/best-shopperations-clients> ![](https://blog.shopperations.com/hubfs/8%20Signs%20You%20Are%20A%20Shopperations%E2%80%99%20Perfect%20Prospect%20(1).png)

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## [Our Best Clients Have These 8 Things In Common](https://blog.shopperations.com/best-shopperations-clients)

I want to share some of the tough lessons we learned since we engaged in B2B software sales for the CPG industry. Our hope is that this post will either help you save time and frustration or give you clarity and confidence to move forward as you...

[Read More](https://blog.shopperations.com/best-shopperations-clients)

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[![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b)

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### Posts by Topic

- [Shopper Marketing Best Practices (91)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
- [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech)
- [Insider Scoop (44)](https://blog.shopperations.com/topic/insider-scoop)
- [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101)
- [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends)
- [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency)
- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
- [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics)
- [Shopperations Product Updates (7)](https://blog.shopperations.com/topic/shopperations-product-updates)
- [Vlog (6)](https://blog.shopperations.com/topic/vlog)
- [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors)
- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
- [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples)

see all

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