---
title: Blog for Practical Shopper Marketers | OlgaYurovski (4)
description: After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence. (4)
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

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### BLOG FOR PRACTICAL SHOPPER MARKETERS

## OlgaYurovski

![](https://blog.shopperations.com/hubfs/1a44c7f28cfee6a9c9c285928d0db3ba.jpeg)

After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence.

### Recent Posts

<https://blog.shopperations.com/what-is-a-shopper-marketing-event> ![](https://blog.shopperations.com/hubfs/What%20is%20a%20Shopper%20Marketing%20Event.png)

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## [What is a Shopper Marketing Event?](https://blog.shopperations.com/what-is-a-shopper-marketing-event)

Omnichannel shopper marketing is a dynamic, constantly evolving discipline. It sits in between and overlaps with brand management, sales, e-commerce and media teams. This makes shopper marketing very diverse and full of nuances and gray areas.

[Read More](https://blog.shopperations.com/what-is-a-shopper-marketing-event)

<https://blog.shopperations.com/shopper-marketing-actuals-why-are-they-so-elusive> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Actuals%20Blog%20Header.png)

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## [Shopper Marketing Actuals - Why Are They So Elusive?](https://blog.shopperations.com/shopper-marketing-actuals-why-are-they-so-elusive)

Do you struggle with actualizing your shopper marketing events? You do? Well, you should feel good, at least you are trying. When we engage with CPG clients, we find that actualization is often such a huge pain that some organizations don’t even...

[Read More](https://blog.shopperations.com/shopper-marketing-actuals-why-are-they-so-elusive)

<https://blog.shopperations.com/omnichannel-shopper-marketing-mind-map> ![](https://blog.shopperations.com/hubfs/Omnichannel%20Shopper%20Marketing%20Mind%20Map.png)

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## [Omnichannel Shopper Marketing Mind Map And 5 Ways To Use It](https://blog.shopperations.com/omnichannel-shopper-marketing-mind-map)

The omnichannel shopper marketing job is a tough one (I wrote about it at length in [this post](https://blog.shopperations.com/6-reasons-why-shopper-marketing-job-is-so-tough)), and it’s getting more complex and technical each year. This shifting playing field got to a point where shopper marketers have a hard time explaining [...](https://blog.shopperations.com/how-to-explain-to-a-5th-grader-what-shopper-marketers-do)

[Read More](https://blog.shopperations.com/omnichannel-shopper-marketing-mind-map)

<https://blog.shopperations.com/why-managing-coupon-spend-should-be-shopper-marketers-strategic-priority> ![](https://blog.shopperations.com/hubfs/Why%20Tracking%20Coupon%20Redemption%20Should%20be%20a%20strategic%20priority.png)

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## [Why Managing Coupon Spend Should Be Shopper Marketers’ Strategic Priority](https://blog.shopperations.com/why-managing-coupon-spend-should-be-shopper-marketers-strategic-priority)

The vast majority of CPG marketing teams use shopper incentives in the forms of coupons and rebates to enhance their shopper marketing campaigns.

[Read More](https://blog.shopperations.com/why-managing-coupon-spend-should-be-shopper-marketers-strategic-priority)

<https://blog.shopperations.com/8-easy-ways-to-make-shopperations-work-harder-for-you> ![](https://blog.shopperations.com/hubfs/How%20to%20Customize%20Shopperations%20-%20Blog%20Header.png)

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## [8 Easy Ways to Make Shopperations Work Harder For You](https://blog.shopperations.com/8-easy-ways-to-make-shopperations-work-harder-for-you)

Shoppperations is a software-as-a-serivice, subscription-based application, which means that it is used by multiple companies. While the software looks the same for all clients when it’s freshly deployed out of the box, later, it is meticulously...

[Read More](https://blog.shopperations.com/8-easy-ways-to-make-shopperations-work-harder-for-you)

<https://blog.shopperations.com/shopper-marketing-in-the-metaverse-does-it-have-potential> ![](https://blog.shopperations.com/hubfs/shoppermarketing%20in%20themetaverse.png)

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[0](https://blog.shopperations.com/shopper-marketing-in-the-metaverse-does-it-have-potential#comments-listing)

## [Shopper Marketing in The Metaverse - Does It Have Potential?](https://blog.shopperations.com/shopper-marketing-in-the-metaverse-does-it-have-potential)

In the midst of the pandemic, we witnessed a remarkable surge in digital experiences, ranging from the explosive rise of grocery e-commerce, rapid adoption of teleconferencing, mainstream adoption of remote work and [online collaboration](https://blog.shopperations.com/5-best-shopper-marketing-collaboration-apps),

[Read More](https://blog.shopperations.com/shopper-marketing-in-the-metaverse-does-it-have-potential)

<https://blog.shopperations.com/marketing-leaders-hire-ukrainians> ![](https://blog.shopperations.com/hubfs/Marketing%20Leaders%2c%20Hire%20Ukrainians!.png)

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[3](https://blog.shopperations.com/marketing-leaders-hire-ukrainians#comments-listing)

## [Marketing Leaders, #HireUkrainians](https://blog.shopperations.com/marketing-leaders-hire-ukrainians)

I have been living in the United States for more than 22 years, but I never lost connection with my home country of Ukraine. It has been my favorite place to hire since I started my [company](https://shopperations.com/about) in 2014.

[Read More](https://blog.shopperations.com/marketing-leaders-hire-ukrainians)

<https://blog.shopperations.com/how-to-calculate-shopper-marketing-roi> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20ROI%20for%20Dummies.png)

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## [How to Calculate Shopper Marketing ROI](https://blog.shopperations.com/how-to-calculate-shopper-marketing-roi)

Return on Investment, or ROI, is a metric that CPG marketers hear about a lot. However, despite its ubiquity, its definition is often inconsistent or unclear. Let’s demystify the ROI

[Read More](https://blog.shopperations.com/how-to-calculate-shopper-marketing-roi)

<https://blog.shopperations.com/8-features-of-a-great-shopper-marketing-plan> ![](https://blog.shopperations.com/hubfs/Blog%20Header%208%20Features%20of%20a%20Great%20Shopper%20Marketing%20Plan.png)

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## [8 Features of a Great Shopper Marketing Plan](https://blog.shopperations.com/8-features-of-a-great-shopper-marketing-plan)

The discipline of CPG marketing has become more technical, complex, and dynamic than ever. Expectations for shopper marketing plans have also evolved.

[Read More](https://blog.shopperations.com/8-features-of-a-great-shopper-marketing-plan)

<https://blog.shopperations.com/8-u.s.-laws-shopper-marketers-should-know> ![](https://blog.shopperations.com/hubfs/Blog%20Header%209%20U.S.%20Laws.png)

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[1](https://blog.shopperations.com/8-u.s.-laws-shopper-marketers-should-know#comments-listing)

## [8 U.S. Laws Shopper Marketers Should Know](https://blog.shopperations.com/8-u.s.-laws-shopper-marketers-should-know)

There has always been tension between Marketing and Legal. Working with corporate lawyers can be frustrating. They seem to say no to so many of our great ideas; they poke holes in our creative and copy; they scrutinize our packaging design and...

[Read More](https://blog.shopperations.com/8-u.s.-laws-shopper-marketers-should-know)

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[![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b)

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