It's the middle of February, and love is in the air. So we wanted to take this opportunity to share a few words of love and gratitude to our users.
OlgaYurovski

Recent Posts
4 Reasons Why Shopper Marketers Dread Planning Post-COVID
We are in the middle of July, a time when many CPG shopper marketers are rolling up their sleeves to prepare for national sales meetings, a big part of which is putting together preliminary marketing plans. This planning process is intended to align...
6 THINGS our clients love about Shopperations
By now we have waxed lyrical about all of the very many frustrations that we know commerce marketers face.
Poor productivity. Complexity. Meetings. Dodgy spreadsheets. Disasters waiting to strike … We feel your pain!
How To Juggle A CPG Marketing Career With A Startup Side Hustle
When I started the “CPGers Who Rock It As Entrepreneurs” blog and podcast series, I focused on the people who left the corporate world entirely to start a new venture. Imagine my surprise when I learned that there is a different way to go about...
CPGers Who Rock It As Entrepreneurs - Josh Bruns Interview
From being a Shopper Marketer at top CPG companies, to sales leader at a rapidly growing digital media company andalso becoming a startup entrepreneur... Josh Bruns has been on an unorthodox but exciting journey.
How Shopper Marketers Find Their Voice and Get a Seat at the Table
If you lead a shopper marketing team in today's CPG enterprise, you are most certainly familiar with the identity crisis this position comes with.
“It’s All in my head” - Why Shopper Marketers Can’t Keep Up
“I am working 11-12 hours a day since COVID hit and am still not keeping up,” says a Director of Marketing for National Accounts at a beverage manufacturer.
Rather than the exception, the “always on” feeling is wearing on shopper marketers as more...
How I Quit My Shopper Marketing Job To Start A Software Company
For the last couple of years, I have been doing podcast interviews with former CPGers who are running their own businesses. Recently, one of my subscribers half-jokingly told me "Don't forget to interview yourself!".
Why Shopper Marketing Does Not Belong In TPM
Shopper marketers across CPG share common horror stories about the pains of budgeting, managing, reconciling and reporting on their programs.
Too time consuming. Too manual. Too siloed. Too complicated.
Can Shopper Marketing Analytics Answer the ROI Question?
Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. Don’t forget about how you are also...