---
title: Blog for Practical Shopper Marketers | OlgaYurovski (3)
description: After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence. (3)
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

[![Enlightened Shopper Marketing!](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "Enlightened Shopper Marketing!")](https://shopperations.com)

- [Platform](https://shopperations.com/platform/)
- [Services](https://shopperations.com/services/)
- [Clients](https://shopperations.com/#clients)
- [Who We Help](https://shopperations.com/#whowehelp)
- [About Us](https://shopperations.com/about/)
- [Blog](https://blog.shopperations.com/)
- [Contact](https://shopperations.com/contact/)
- [Client Login](https://shopperationsapp.com/auth/login)

### BLOG FOR PRACTICAL SHOPPER MARKETERS

## OlgaYurovski

![](https://blog.shopperations.com/hubfs/1a44c7f28cfee6a9c9c285928d0db3ba.jpeg)

After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence.

### Recent Posts

<https://blog.shopperations.com/public-label-igniting-brand-intent-shopper-action> ![](https://blog.shopperations.com/hubfs/Blog%20header%20-%20Public%20Labrl-1.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/public-label-igniting-brand-intent-shopper-action&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/public-label-igniting-brand-intent-shopper-action#comments-listing)

## [Public Label: Igniting Brand Intent & Shopper Action](https://blog.shopperations.com/public-label-igniting-brand-intent-shopper-action)

We’re excited to continue the our [2025 Agency Landscape series](https://blog.shopperations.com/topic/shopper-marketing-agency) — a behind-the-scenes look at the most innovative commerce marketing agencies shaping the future of CPG brand-building. This series helps brands cut through the noise and understand how...

[Read More](https://blog.shopperations.com/public-label-igniting-brand-intent-shopper-action)

<https://blog.shopperations.com/inside-hmt-associates-bridging-brand-strategy-and-commerce-execution> ![](https://blog.shopperations.com/hubfs/Blog%20header%20-%20HMT.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/inside-hmt-associates-bridging-brand-strategy-and-commerce-execution&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[2](https://blog.shopperations.com/inside-hmt-associates-bridging-brand-strategy-and-commerce-execution#comments-listing)

## [Inside HMT Associates: Bridging Brand Strategy and Commerce Execution](https://blog.shopperations.com/inside-hmt-associates-bridging-brand-strategy-and-commerce-execution)

The agency world is evolving fast — with holding company shakeups, retail media pressures, and a growing need for integration across sales, marketing, and insights. I launched this series to help CPG brands make sense of it all: who’s who, what they...

[Read More](https://blog.shopperations.com/inside-hmt-associates-bridging-brand-strategy-and-commerce-execution)

<https://blog.shopperations.com/conagras-clarity-powered-by-shopperations> ![](https://blog.shopperations.com/hubfs/Conagra%E2%80%99s%20Clarity%20Powered%20by%20Shopperations.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/conagras-clarity-powered-by-shopperations&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/conagras-clarity-powered-by-shopperations#comments-listing)

## [Conagra’s Clarity Powered by Shopperations](https://blog.shopperations.com/conagras-clarity-powered-by-shopperations)

[Read More](https://blog.shopperations.com/conagras-clarity-powered-by-shopperations)

<https://blog.shopperations.com/the-first-90-days-how-new-marketing-leaders-can-make-their-mark-fast> ![](https://blog.shopperations.com/hubfs/Blog%20Header%20-%20First%2090%20days.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/the-first-90-days-how-new-marketing-leaders-can-make-their-mark-fast&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/the-first-90-days-how-new-marketing-leaders-can-make-their-mark-fast#comments-listing)

## [The First 90 Days: How New Marketing Leaders Can Make Their Mark Fast](https://blog.shopperations.com/the-first-90-days-how-new-marketing-leaders-can-make-their-mark-fast)

Congratulations—you’ve been promoted! You’ve made the leap from individual contributor to people manager, and now you’re staring at a whole new playing field. It’s exciting… and let’s be honest, a little intimidating.

[Read More](https://blog.shopperations.com/the-first-90-days-how-new-marketing-leaders-can-make-their-mark-fast)

<https://blog.shopperations.com/why-marketers-should-lead-digital-transformation> ![](https://blog.shopperations.com/hubfs/Blog%20header%20-%20Why%20Marketers%20should%20lead%20digital%20enterprise%20transformation.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/why-marketers-should-lead-digital-transformation&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/why-marketers-should-lead-digital-transformation#comments-listing)

## [Why Marketers Should Lead Digital Transformation (And Not Wait On IT)](https://blog.shopperations.com/why-marketers-should-lead-digital-transformation)

If you're a CPG marketer—especially in the omnichannel shopper or retail media space — you know the grind.

Spreadsheets. Version control nightmares. Chasing approvals. Last-minute changes from sales. Reporting to finance with incomplete data...

[Read More](https://blog.shopperations.com/why-marketers-should-lead-digital-transformation)

<https://blog.shopperations.com/is-integrated-omnichannel-marketing-a-myth> ![](https://blog.shopperations.com/hubfs/Integrated%20Marketing%20a%20Myth%20-%20Blog%20Header.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/is-integrated-omnichannel-marketing-a-myth&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/is-integrated-omnichannel-marketing-a-myth#comments-listing)

## [Is Integrated Omnichannel Marketing A Myth?](https://blog.shopperations.com/is-integrated-omnichannel-marketing-a-myth)

Is the promise of Integrated Omnichannel Marketing falling apart in your organization? Are "more meetings" and "more emails" simply not working anymore? You are not alone! Your CPG peers are feeling the pain of rampant silos, linear and slow...

[Read More](https://blog.shopperations.com/is-integrated-omnichannel-marketing-a-myth)

<https://blog.shopperations.com/5-ways-shopperations-transformed-marketing-at-tropicana> ![](https://blog.shopperations.com/hubfs/Five%20Ways%20Shopperations%20Transformed%20Marketing%20at%20Tropicana.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/5-ways-shopperations-transformed-marketing-at-tropicana&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/5-ways-shopperations-transformed-marketing-at-tropicana#comments-listing)

## [5 Ways Shopperations Transformed Marketing at Tropicana](https://blog.shopperations.com/5-ways-shopperations-transformed-marketing-at-tropicana)

[Read More](https://blog.shopperations.com/5-ways-shopperations-transformed-marketing-at-tropicana)

<https://blog.shopperations.com/a-day-in-a-life-of-shopper-marketer-infographic> ![](https://blog.shopperations.com/hubfs/infographics_fb.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/a-day-in-a-life-of-shopper-marketer-infographic&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[2](https://blog.shopperations.com/a-day-in-a-life-of-shopper-marketer-infographic#comments-listing)

## [A Day In A Life of A Shopper Marketer - INFOGRAPHIC](https://blog.shopperations.com/a-day-in-a-life-of-shopper-marketer-infographic)

It's never been easy to explain to the industry outsiders what shopper marketers do all day long. The CPG industry is vast and omnipresent, but its marketing's inner workings are complex and hard to grasp. It takes a good year or two for the...

[Read More](https://blog.shopperations.com/a-day-in-a-life-of-shopper-marketer-infographic)

<https://blog.shopperations.com/shopper-marketing-thought-leaders-you-should-follow> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Thought%20Leaders%20You%20Should%20Follow.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/shopper-marketing-thought-leaders-you-should-follow&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/shopper-marketing-thought-leaders-you-should-follow#comments-listing)

## [7 Shopper Marketing Thought Leaders You Should Follow](https://blog.shopperations.com/shopper-marketing-thought-leaders-you-should-follow)

The world of shopper marketing is dynamic and getting more technical and complex by the day. To help us make sense of it all, many of us seek opinions and advice from industry experts and thought leaders.

[Read More](https://blog.shopperations.com/shopper-marketing-thought-leaders-you-should-follow)

<https://blog.shopperations.com/shopper-marketing-operations-manager-job-description> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Ops%20Manager%20Job%20Blog%20Header.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/shopper-marketing-operations-manager-job-description&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/shopper-marketing-operations-manager-job-description#comments-listing)

## [Shopper Marketing Operations Manager Job Description](https://blog.shopperations.com/shopper-marketing-operations-manager-job-description)

Marketing operations, or MOPS for short, is a promising career in the CPG space. About a year ago, [I wrote](https://blog.shopperations.com/why-marketing-ops-should-be-your-next-career-move) why shopper marketers are perfect candidates for emerging marketing ops roles. One of my clients reached out recently and asked for a deep...

[Read More](https://blog.shopperations.com/shopper-marketing-operations-manager-job-description)

[Previous](https://blog.shopperations.com/author/olgayurovski/page/2) [All posts](https://blog.shopperations.com/all) [Next](https://blog.shopperations.com/author/olgayurovski/page/4)

[![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b)

[![Free AI Readiness Assessment - Is your marketing team ready for AI?](https://no-cache.hubspot.com/cta/default/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7)

### Posts by Topic

- [Shopper Marketing Best Practices (91)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
- [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech)
- [Insider Scoop (44)](https://blog.shopperations.com/topic/insider-scoop)
- [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101)
- [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends)
- [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency)
- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
- [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics)
- [Shopperations Product Updates (7)](https://blog.shopperations.com/topic/shopperations-product-updates)
- [Vlog (6)](https://blog.shopperations.com/topic/vlog)
- [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors)
- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
- [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples)

see all

### Popular Posts

[![](https://blog.shopperations.com/hubfs/Blog%20header%20-%209%20Things%20I%20wish.png)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

### [9 Things I Wish Brand Managers Knew About Shopper Marketing (2025 edition)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

Posted on November 18,2025

[![](https://blog.shopperations.com/hubfs/The%20Shopper%20Marketing%20History%20and%20Timeline.png)](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

Posted on March 02,2026

[![](https://blog.shopperations.com/hubfs/Shopper%20Insights%20101%20Blog%20Header%20Image-png.png)](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

Posted on October 04,2023

### Subscribe to Email Updates

![5435534](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "5435534")

<https://www.linkedin.com/company/shopperations-research-%26-technology/> <https://twitter.com/shopperations> <https://www.facebook.com/Shopperations/> <https://www.instagram.com/shopperations/>

- [Service Agreement](http://shopperations.info/wp-content/uploads/2016/10/shopperations-agreement.pdf)
- [Privacy Policy](https://shopperations.com/privacy-policy/)
- Sitemap

© 2026 Shopperations Research & Technology LLC