Shopper marketing has always been an ambiguous place in terms of career planning. Unlike in traditional brand, sales or finance roles, shopper marketing almost never has a clear career path paved in front of them. This is unfortunate because the...

It's the middle of February, and love is in the air. So we wanted to take this opportunity to share a few words of love and gratitude to our users. 

We are in the middle of July, a time when many CPG shopper marketers are rolling up their sleeves to prepare for national sales meetings, a big part of which is putting together preliminary marketing plans. This planning process is intended to align...

By now we have waxed lyrical about all of the very many frustrations that we know commerce marketers face.

Poor productivity. Complexity. Meetings. Dodgy spreadsheets. Disasters waiting to strike … We feel your pain!

When I started the “CPGers Who Rock It As Entrepreneurs” blog and podcast series, I focused on the people who left the corporate world entirely to start a new venture. Imagine my surprise when I learned that there is a different way to go about...

From being a Shopper Marketer at top CPG companies, to sales leader at a rapidly growing digital media company andalso becoming a startup entrepreneur... Josh Bruns has been on an unorthodox but exciting journey.

If you lead a shopper marketing team in today's CPG enterprise, you are most certainly familiar with the identity crisis this position comes with. 

“I am working 11-12 hours a day since COVID hit and am still not keeping up,” says a Director of Marketing for National Accounts at a beverage manufacturer.

Rather than the exception, the “always on” feeling is wearing on shopper marketers as more...

For the last couple of years, I have been doing podcast interviews with former CPGers who are running their own businesses. Recently, one of my subscribers half-jokingly told me "Don't forget to interview yourself!".