After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
The COVID-19 coronavirus is the “black swan” event of this decade, perhaps of our entire generation. It will undoubtedly change the CPG and retail industries in ways yet unknown.
5 years into co-founding the Canadian ready-to-drink brand, SoCIAL LITE Vodka, Neetu Godara reflects on her transition from a CPG professional to an entrepreneur and her life-changing experience.
Are you obsessing about marketing ROI and advanced analytics methods? Do you aspire to optimize your marketing spend? Join the club – or, perhaps, hold on to those club dues for a minute.
We are going to be at the GroceryShop conference next week. It is a massive production where retailers, traditional CPGs, product and tech startups, investors, agencies, consultants and media vendors mingle, network and share their capabilities....
This podcast series has been in the works for a long time. In my five years long entrepreneurial journey, I met several people who became my inspiration, my mentors and simply good friends because we shared a life-defining common experience:
Before every P2P Summit or P2P Expo, we publish a word cloud that visualizes their agendas' top keywords. Check out what's trending for the upcoming P2P Summit that is scheduled to kick off in Ft. Lauderdale less than two weeks from today!
The U.S. Army War College introduced the concept of VUCA to describe the more volatile, uncertain, complex and ambiguous multilateral world perceived as resulting from the end of the Cold War.
In the CPG industry, marketing has long been viewed as an “art,” driven by creative talent and sparks of insight that are hard to control, predict, and manage.
When I worked in the CPG space, I thought I knew something about MarTech. MarTech startups popped up right and left, some of them pitched business to us, others made news because they were acquired by our retail customers or our media partners. But...
