We are continuing our tradition of featuring outstanding shopper marketing practitioners this month.

Think of your workload and what needs to be accomplished in your work day. Now take that work day and cut it in half…

That’s the state of productivity in the CPG and retail marketing world.

Our last two Shopper Marketing Heroes from March and April were both US-based. To bring some diverse perspective, we picked an international nominee this time. 

What is the common thread that unites Mondelez, Merck, WPP, Beiersdorf, Auchan Group and Metro? All of them fell prey to the ransomware attack last summer.

The virus named Petya hijacked their computer systems and demanded a ransom payment....

When we talk to shopper marketers about their operations and the tools they use, the conversation often steers toward discussing TPM systems. If you are new to shopper marketing, “TPM” acronym may mean little to you.

I think we can agree that the CPG and retail marketing industries are facing some compelling problems.

We live in a world of increasing accountability, you need to know and thoroughly understand what marketing investments are or aren’t working. You...

Industry veteran Olga Yurovski, with more than a decade of experience at Fortune 500 companies as a brand, product and shopper marketer, understands the frustrations of shopper marketers.

We have outlined these frustrations below, have a read and...

Since we announced the call for Shopper Marketing Hero nominations back in February, we received many entries. But this one was unique: not just one, but four people wanted to recognize René Robers, Customer Marketing Manager at Heineken USA. All of...

The traditional marketing process of selecting an agency has been around for more than 50 years, and it is completely out-of-date. It is very time consuming and stressful for the clients. For shopper marketing agencies, it is even more frustrating,...

This month, we are starting a new tradition: recognize the best of the best in the shopper marketing trade.