In a beloved 1964 Christmas classic movie "Rudolph The Red-Nosed Reindeer," Rudolph meets a bunch of toys rejected by Santa. These oddballs are gathered in a sanctuary on the Island of Misfit Toys by King Moonracer, a flying lion. There, they can...

Is your desk buried in vendors' capabilities presentations? Did you stop picking up your phone because vendors inundate you with requests to meet and try their new marketing vehicles?

It's 4 pm on a Friday afternoon, and your boss just surprised you with a request to prepare for a Monday afternoon review with a VP of Brand X. Do you have the Brand X shopper marketing plans handy —

Are you considering a career in shopper marketing? Or, perhaps, someone said you would make a really good shopper marketer, and now you wonder why they thought so?

Are you obsessing about marketing ROI and advanced analytics methods? Do you aspire to optimize your marketing spend? Join the club – or, perhaps, hold on to those club dues for a minute.

Shopper marketers love Excel because of its versatility and flexibility. Excel has been around for years and has served us well. However, in the times of increasing complexity and market volatility, it is becoming a crutch we continue to rely on,...

Shopper marketers often receive little recognition because they work in remote field sales office locations and get a lot of things done quietly and with relatively limited resources. Shopper marketing job is dynamic and fun but is often stressful...

Are you a newly minted college grad just starting your first job as a Shopper Marketer?

Perhaps you’re an experienced sales or marketing professional who has just been appointed to run shopper marketing programs – but you have only tangential...

Shopper marketing in the Consumer Packaged Goods domain has blossomed in the last decade but may have entered its awkward teen years. I had an opportunity to interview hundreds of practitioners from dozens of companies over the last two years, and...

Next week is a big one for Shopperations, we will be heading up to Chicago to particpate in the Path 2 Purcahse Expo (#P2PX) and network with the shopper marketing professionals and industry leaders. Are you still unsure whether it's the right...