Next week is a big one for Shopperations, we will be heading up to Chicago to particpate in the Path 2 Purcahse Expo (#P2PX) and network with the shopper marketing professionals and industry leaders. Are you still unsure whether it's the right...

'Tis the season of cocooning, a time when holidays are over, our wallets are thinner, our bellies are thicker and the cabin fever is looming. Getting back on track is what this season is all about. Eating out less, not indulging in desserts,...

Over the past decade, retail channel has been gaining importance in most brands’ go-to-market strategy. This is primarily due to three major factors: 1) fragmentation of media and brands’ inability to cheaply drive demand via traditional...