---
title: Blog for Practical Shopper Marketers (4)
description: Practical advice, best practices and industry news for retail and CPG omnichannel marketing professionals. (4)
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

[![Enlightened Shopper Marketing!](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "Enlightened Shopper Marketing!")](https://shopperations.com)

- [Platform](https://shopperations.com/platform/)
- [Services](https://shopperations.com/services/)
- [Clients](https://shopperations.com/#clients)
- [Who We Help](https://shopperations.com/#whowehelp)
- [About Us](https://shopperations.com/about/)
- [Blog](https://blog.shopperations.com/)
- [Contact](https://shopperations.com/contact/)
- [Client Login](https://shopperationsapp.com/auth/login)

### BLOG FOR PRACTICAL SHOPPER MARKETERS

<https://blog.shopperations.com/shopper-marketing-thought-leaders-you-should-follow> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Thought%20Leaders%20You%20Should%20Follow.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/shopper-marketing-thought-leaders-you-should-follow&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/shopper-marketing-thought-leaders-you-should-follow#comments-listing)

## [7 Shopper Marketing Thought Leaders You Should Follow](https://blog.shopperations.com/shopper-marketing-thought-leaders-you-should-follow)

The world of shopper marketing is dynamic and getting more technical and complex by the day. To help us make sense of it all, many of us seek opinions and advice from industry experts and thought leaders.

[Read More](https://blog.shopperations.com/shopper-marketing-thought-leaders-you-should-follow)

<https://blog.shopperations.com/shopper-marketing-operations-manager-job-description> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Ops%20Manager%20Job%20Blog%20Header.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/shopper-marketing-operations-manager-job-description&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/shopper-marketing-operations-manager-job-description#comments-listing)

## [Shopper Marketing Operations Manager Job Description](https://blog.shopperations.com/shopper-marketing-operations-manager-job-description)

Marketing operations, or MOPS for short, is a promising career in the CPG space. About a year ago, [I wrote](https://blog.shopperations.com/why-marketing-ops-should-be-your-next-career-move) why shopper marketers are perfect candidates for emerging marketing ops roles. One of my clients reached out recently and asked for a deep...

[Read More](https://blog.shopperations.com/shopper-marketing-operations-manager-job-description)

<https://blog.shopperations.com/what-is-a-shopper-marketing-event> ![](https://blog.shopperations.com/hubfs/What%20is%20a%20Shopper%20Marketing%20Event.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/what-is-a-shopper-marketing-event&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/what-is-a-shopper-marketing-event#comments-listing)

## [What is a Shopper Marketing Event?](https://blog.shopperations.com/what-is-a-shopper-marketing-event)

Omnichannel shopper marketing is a dynamic, constantly evolving discipline. It sits in between and overlaps with brand management, sales, e-commerce and media teams. This makes shopper marketing very diverse and full of nuances and gray areas.

[Read More](https://blog.shopperations.com/what-is-a-shopper-marketing-event)

<https://blog.shopperations.com/shopper-marketing-actuals-why-are-they-so-elusive> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Actuals%20Blog%20Header.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/shopper-marketing-actuals-why-are-they-so-elusive&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[1](https://blog.shopperations.com/shopper-marketing-actuals-why-are-they-so-elusive#comments-listing)

## [Shopper Marketing Actuals - Why Are They So Elusive?](https://blog.shopperations.com/shopper-marketing-actuals-why-are-they-so-elusive)

Do you struggle with actualizing your shopper marketing events? You do? Well, you should feel good, at least you are trying. When we engage with CPG clients, we find that actualization is often such a huge pain that some organizations don’t even...

[Read More](https://blog.shopperations.com/shopper-marketing-actuals-why-are-they-so-elusive)

<https://blog.shopperations.com/omnichannel-shopper-marketing-mind-map> ![](https://blog.shopperations.com/hubfs/Omnichannel%20Shopper%20Marketing%20Mind%20Map.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/omnichannel-shopper-marketing-mind-map&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/omnichannel-shopper-marketing-mind-map#comments-listing)

## [Omnichannel Shopper Marketing Mind Map And 5 Ways To Use It](https://blog.shopperations.com/omnichannel-shopper-marketing-mind-map)

The omnichannel shopper marketing job is a tough one (I wrote about it at length in [this post](https://blog.shopperations.com/6-reasons-why-shopper-marketing-job-is-so-tough)), and it’s getting more complex and technical each year. This shifting playing field got to a point where shopper marketers have a hard time explaining [...](https://blog.shopperations.com/how-to-explain-to-a-5th-grader-what-shopper-marketers-do)

[Read More](https://blog.shopperations.com/omnichannel-shopper-marketing-mind-map)

<https://blog.shopperations.com/why-managing-coupon-spend-should-be-shopper-marketers-strategic-priority> ![](https://blog.shopperations.com/hubfs/Why%20Tracking%20Coupon%20Redemption%20Should%20be%20a%20strategic%20priority.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/why-managing-coupon-spend-should-be-shopper-marketers-strategic-priority&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/why-managing-coupon-spend-should-be-shopper-marketers-strategic-priority#comments-listing)

## [Why Managing Coupon Spend Should Be Shopper Marketers’ Strategic Priority](https://blog.shopperations.com/why-managing-coupon-spend-should-be-shopper-marketers-strategic-priority)

The vast majority of CPG marketing teams use shopper incentives in the forms of coupons and rebates to enhance their shopper marketing campaigns.

[Read More](https://blog.shopperations.com/why-managing-coupon-spend-should-be-shopper-marketers-strategic-priority)

<https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter> ![](https://blog.shopperations.com/hubfs/Shopper%20Insights%20101%20Blog%20Header%20Image-png.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter#comments-listing)

## [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

Success navigating the ever-evolving, hyper-competitive landscape of the consumer-packaged goods (CPG) industry isn't about making assumptions — it's about being fully informed. Utilizing data and insights is crucial for making knowledgeable...

[Read More](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

<https://blog.shopperations.com/8-easy-ways-to-make-shopperations-work-harder-for-you> ![](https://blog.shopperations.com/hubfs/How%20to%20Customize%20Shopperations%20-%20Blog%20Header.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/8-easy-ways-to-make-shopperations-work-harder-for-you&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/8-easy-ways-to-make-shopperations-work-harder-for-you#comments-listing)

## [8 Easy Ways to Make Shopperations Work Harder For You](https://blog.shopperations.com/8-easy-ways-to-make-shopperations-work-harder-for-you)

Shoppperations is a software-as-a-serivice, subscription-based application, which means that it is used by multiple companies. While the software looks the same for all clients when it’s freshly deployed out of the box, later, it is meticulously...

[Read More](https://blog.shopperations.com/8-easy-ways-to-make-shopperations-work-harder-for-you)

<https://blog.shopperations.com/shopper-marketing-in-the-metaverse-does-it-have-potential> ![](https://blog.shopperations.com/hubfs/shoppermarketing%20in%20themetaverse.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/shopper-marketing-in-the-metaverse-does-it-have-potential&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/shopper-marketing-in-the-metaverse-does-it-have-potential#comments-listing)

## [Shopper Marketing in The Metaverse - Does It Have Potential?](https://blog.shopperations.com/shopper-marketing-in-the-metaverse-does-it-have-potential)

In the midst of the pandemic, we witnessed a remarkable surge in digital experiences, ranging from the explosive rise of grocery e-commerce, rapid adoption of teleconferencing, mainstream adoption of remote work and [online collaboration](https://blog.shopperations.com/5-best-shopper-marketing-collaboration-apps),

[Read More](https://blog.shopperations.com/shopper-marketing-in-the-metaverse-does-it-have-potential)

<https://blog.shopperations.com/marketing-leaders-hire-ukrainians> ![](https://blog.shopperations.com/hubfs/Marketing%20Leaders%2c%20Hire%20Ukrainians!.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/marketing-leaders-hire-ukrainians&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[3](https://blog.shopperations.com/marketing-leaders-hire-ukrainians#comments-listing)

## [Marketing Leaders, #HireUkrainians](https://blog.shopperations.com/marketing-leaders-hire-ukrainians)

I have been living in the United States for more than 22 years, but I never lost connection with my home country of Ukraine. It has been my favorite place to hire since I started my [company](https://shopperations.com/about) in 2014.

[Read More](https://blog.shopperations.com/marketing-leaders-hire-ukrainians)

[Previous](https://blog.shopperations.com/page/3) [All posts](https://blog.shopperations.com/all) [Next](https://blog.shopperations.com/page/5)

[![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b)

[![Free AI Readiness Assessment - Is your marketing team ready for AI?](https://no-cache.hubspot.com/cta/default/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7)

### Posts by Topic

- [Shopper Marketing Best Practices (91)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
- [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech)
- [Insider Scoop (44)](https://blog.shopperations.com/topic/insider-scoop)
- [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101)
- [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends)
- [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency)
- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
- [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics)
- [Shopperations Product Updates (7)](https://blog.shopperations.com/topic/shopperations-product-updates)
- [Vlog (6)](https://blog.shopperations.com/topic/vlog)
- [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors)
- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
- [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples)

see all

### Popular Posts

[![](https://blog.shopperations.com/hubfs/Blog%20header%20-%209%20Things%20I%20wish.png)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

### [9 Things I Wish Brand Managers Knew About Shopper Marketing (2025 edition)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

Posted on November 18,2025

[![](https://blog.shopperations.com/hubfs/The%20Shopper%20Marketing%20History%20and%20Timeline.png)](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

Posted on March 02,2026

[![](https://blog.shopperations.com/hubfs/Shopper%20Insights%20101%20Blog%20Header%20Image-png.png)](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

Posted on October 04,2023

### Subscribe to Email Updates

![5435534](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "5435534")

<https://www.linkedin.com/company/shopperations-research-%26-technology/> <https://twitter.com/shopperations> <https://www.facebook.com/Shopperations/> <https://www.instagram.com/shopperations/>

- [Service Agreement](http://shopperations.info/wp-content/uploads/2016/10/shopperations-agreement.pdf)
- [Privacy Policy](https://shopperations.com/privacy-policy/)
- Sitemap

© 2026 Shopperations Research & Technology LLC