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CPG Marketers: Capture data systematically

Marketers do not trust their data. As I described on my recent post "Garbage in, garbage out",  this stance has become an utterance I hear more and more. In this vlog, I am delving into why lack of good data is a growing concern, and what you can...

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Steve Aleksich - Shopper Marketing Hero

I always say that shopper marketers are resourceful, resilient, curious and creative. Our January Shopper Marketing hero embodies all of these qualities. 

Meet Steve Aleksich, Senior Manager of Shopper Marketing & Partnerships at Del Monte Foods.

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6 CPG Marketing Predictions for 2019

I am by no means clairvoyant, but I talk to enough marketing managers and attend many industry conferences to offer my version of 2019 top trends and predictions.

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Podcast: The Convergence of Shopper Marketing and E-commerce

When I attended Grocery Shop conference a few weeks ago, I ran into my friend Keith Anderson from Profitero who invited me to sit down for a casual conversation that we turned into a podcast episode.

In this episode, we share our observations...

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Shopper Marketing Analytics: Garbage In - Garbage Out

I hear over and over again that clients do not trust their own data. This is a concerning barrier as without high-quality data, you cannot create effective analytics and ultimately prove the validity of your marketing efforts.

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Invisible  work - the unsung heroes of shopper marketing

I recently watched this awesome video by Mel Robbins who tackles the issue of "invisible" vs. "visible" work.  It made me ponder on how relevant it is for the CPG marketing world where a lot of work happens behind the scenes and true heroes are...

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State of CPG Marketing. What's holding us back?

Over the last four years I have been simultaneously navigating the worlds of CPG marketing and technology startups.

This has allowed me to gain some insight into the current state of the CPG industry. I firmly believe that we are being held back!

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Shopper Marketers, here is how you can make use of that remaining budget.

Have you found yourself in a situation whereby your budget is underspent mid Q4?

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6 Things I Wish Sales Knew About Shopper Marketing

Our post from last July dedicated to brand managers, struck a chord and went viral. It demonstrated that shopper marketing is still one of the most misunderstood corporate functions. Today, we are continuing to evangelize and demystify shopper...

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6 Things To Do Now If Your Marketing Budget Is Underspent

Imagine: you just got notified by your finance department that a significant portion of your annual budget is left unspent, and it's already December. For most of us, we don't even need to imagine, do we? If you've never been in this situation,...

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