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Humza Mahfooz - Shopper Marketing Hero

Our last two Shopper Marketing Heroes from March and April were both US-based. To bring some diverse perspective, we picked an international nominee this time. 

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How To Prevent A Shopper Marketing Disaster

What is the common thread that unites Mondelez, Merck, WPP, Beiersdorf, Auchan Group and Metro? All of them fell prey to the ransomware attack last summer.

The virus named Petya hijacked their computer systems and demanded a ransom payment....

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Why TPM Is Not A Shopper Marketing Solution

When we talk to shopper marketers about their operations and the tools they use, the conversation often steers toward discussing TPM systems.  If you are new to shopper marketing, “TPM” acronym may mean little to you.

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6 Things I Wish Sales Knew About Shopper Marketing

Our post from last July dedicated to brand managers, struck a chord and went viral. It demonstrated that shopper marketing is still one of the most misunderstood corporate functions. Today, we are continuing to evangelize and demystify shopper...

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4 MOJO MOOTING PROBLEMS SHOPPER MARKETERS FACE TODAY

I think we can agree that the CPG and retail marketing industries are facing some compelling problems.

We live in a world of increasing accountability, you need to know and thoroughly understand what marketing investments are or aren’t working....

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Shopper Marketers: Say goodbye to Final.Final.xls

Industry veteran Olga Yurovski, with more than a decade of experience at Fortune 500 companies as a brand, product and shopper marketer, understands the frustrations of shopper marketers.

We have outlined these frustrations below, have a read and...

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René Robers - Shopper Marketing Hero

Since we announced the call for Shopper Marketing Hero nominations back in February, we received many entries. But this one was unique: not just one, but four people wanted to recognize René Robers, Customer Marketing Manager at Heineken USA. All...

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5 Pitch Mistakes Shopper Marketing Agencies Make

The traditional marketing process of selecting an agency has been around for more than 50 years, and it is completely out-of-date. It is very time consuming and stressful for the clients. For shopper marketing agencies, it is even more...

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Kendal Callender - Shopper Marketing Hero

This month, we are starting a new tradition: recognize the best of the best in the shopper marketing trade. 

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The Retail Battlefield: Shopper Marketing Lessons From The Front

Depending on your brand’s situation, today’s rapidly changing retail landscape can either be exhilarating or a source of stress. As a former soldier who’s been on the “front lines” of retail & eCommerce for the past two decades, the changes are...

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