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How To Explain To A 5th Grader What Shopper Marketers Do

Let’s face it, when you tell people your profession you often get blank stares followed by the question, “what does a shopper marketer do exactly?”

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Agency Vs. Client: Deciding The Shopper Marketing Career Path

I recently met with a fellow shopper marketer, who was looking to make a career change. And, inevitably, the question was asked: “Why did you make the switch from agency to client?” A simple question, but one that has ultimately changed the...

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How Smart Shopper Marketers Get Brand Managers to Listen

One client recently asked, “What do you do with those brand managers who don’t understand the value of shopper marketing and micromanage my shopper marketing team?” This is not a one-time occurrence, but rather a consistent pattern we observe...

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To PO Or Not To PO? The Shopper Marketing Accountability Question

Does your shopper marketing team run a PO Invoice process? If you don’t know, you are most likely among the lucky ones that use Non-PO Invoice processing.

PO stands for Purchase Order, an accounting term for an official document issued by the...

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Our Best Clients Have These 8 Things In Common

I want to share some of the tough lessons we learned since we engaged in B2B software sales for the CPG industry. Our hope is that this post will either help you save time and frustration or give you clarity and confidence to move forward as you...

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7 Ways Shopper Marketers Waste Time and Money

With a lack of organic growth, the CPG industry is embarking on numerous cost cutting and productivity initiatives. One of the areas inside any CPG enterprise that is ripe for productivity overhaul is marketing, which surprisingly is the last...

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How to Recognize and Manage Shopper Marketing Scope Creep

Despite the promise of automation and greater employee productivity, our jobs seem to stress us out more than ever. Shopper marketing professionals, for many reasons, are affected with productivity and scope management stress more than any other...

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Path 2 Purchase Expo 2017: What's Trending

Knowing what your industry is buzzing about certainly helps when you try to "sharpen your saw" and ensure your skills and knowledge don't get rusty. Here, we continue our observations about the keywords shopper marketing industry uses to define...

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How To Harness The Elusive Shopper Marketing KPIs

Our industry has been chasing elusive shopper marketing metrics for over a decade, but these efforts seem to be stuck in first gear. Despite an explosion of shopper-facing technology, a growing abundance of shopper-generated data, and increased...

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7 Must-Have Shopper Marketing Reports (Part 2)

Last week, we shared with you the top reports for Finance, Brands and Sales, the most important internal constituents shopper marketers deal with on a regular basis. These reports help establish transparency and trust and will elevate your team’s...

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