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How Many:Many Budget:Event Flow Drives Marketers Crazy

One of our newest clients called us in a panic recently. Apparently, one of his company's brand VPs is putting enormous pressure on him and his team to demonstrate where every single dollar they put into shopper marketing and e-commerce budget...

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Tim Orrell - Shopper Marketing Hero

Due to vacations and a large number of new clients we had to on-board last summer, we took a break from honoring our Shopper Marketing Heroes for a few months. I am happy to resume our little tradition this month. Please meet October Shopper...

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5 Reasons to Shake Up Your Shopper Marketing Operations, Now

We recently conducted a survey which shows that the tools and systems used by the majority of our respondents are almost three decades old! 

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What's Trending At P2P Expo 2018?

This week, thousands of shopper marketers will get together in Minneapolis, MN for an annual Path To Purchase Expo. This is THE event for shopper marketers in the North America region. 

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7 Must-Have Shopper Marketing Reports

Shopper marketers serve many internal and external clients, each with unique needs and business questions. As a result, shopper marketing practitioners constantly chase the latest information, often creating custom one-off reports and...

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6 THINGS our clients love about Shopperations

By now we have waxed lyrical about all of the very many frustrations that we know shopper marketers face.

Poor productivity. Complexity. Meetings. Dodgy spreadsheets. Disasters waiting to strike … We feel your pain!

 

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Megan Hennigan - Shopper Marketing Hero

We are continuing our tradition of featuring outstanding shopper marketing practitioners this month.

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Low Shopper Marketing Productivity is YOUR problem, not IT’s

Think of your workload and what needs to be accomplished in your work day. Now take that work day and cut it in half…

That’s the state of productivity in the CPG and retail marketing world.

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Humza Mahfooz - Shopper Marketing Hero

Our last two Shopper Marketing Heroes from March and April were both US-based. To bring some diverse perspective, we picked an international nominee this time. 

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How To Prevent A Shopper Marketing Disaster

What is the common thread that unites Mondelez, Merck, WPP, Beiersdorf, Auchan Group and Metro? All of them fell prey to the ransomware attack last summer.

The virus named Petya hijacked their computer systems and demanded a ransom payment....

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