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How To Prevent A Shopper Marketing Disaster

What is the common thread that unites Mondelez, Merck, WPP, Beiersdorf, Auchan Group and Metro? All of them fell prey to the ransomware attack last summer.

The virus named Petya hijacked their computer systems and demanded a ransom payment....

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Why TPM Is Not A Shopper Marketing Solution

When we talk to shopper marketers about their operations and the tools they use, the conversation often steers toward discussing TPM systems.  If you are new to shopper marketing, “TPM” acronym may mean little to you.

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Shopper Marketers: Say goodbye to Final.Final.xls

Industry veteran Olga Yurovski, with more than a decade of experience at Fortune 500 companies as a brand, product and shopper marketer, understands the frustrations of shopper marketers.

We have outlined these frustrations below, have a read and...

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The Retail Battlefield: Shopper Marketing Lessons From The Front

Depending on your brand’s situation, today’s rapidly changing retail landscape can either be exhilarating or a source of stress. As a former soldier who’s been on the “front lines” of retail & eCommerce for the past two decades, the changes are...

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5 Ways Excel Is Letting Your Shopper Marketing Team Down

For decades, Excel has been the go-to tool for shopper marketers. Where would shopper marketers be without it?

In a world that is fundamentally changing – where the value of advertising is falling as the value of data rises – the answer to that...

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Our Best Clients Have These 8 Things In Common

I want to share some of the tough lessons we learned since we engaged in B2B software sales for the CPG industry. Our hope is that this post will either help you save time and frustration or give you clarity and confidence to move forward as you...

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How to Recognize and Manage Shopper Marketing Scope Creep

Despite the promise of automation and greater employee productivity, our jobs seem to stress us out more than ever. Shopper marketing professionals, for many reasons, are affected with productivity and scope management stress more than any other...

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7 Must-Have Shopper Marketing Reports (Part 2)

Last week, we shared with you the top reports for Finance, Brands and Sales, the most important internal constituents shopper marketers deal with on a regular basis. These reports help establish transparency and trust and will elevate your team’s...

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7 Must-Have Shopper Marketing Reports (Part 1)

Shopper marketers serve many internal and external clients, each with unique needs and business questions. As a result, shopper marketing practitioners constantly chase the latest information, often creating custom one-off reports and...

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10 Shopper Marketing Influencers You Should Follow

Constantly sharpening your saw is one of the 7 habits of highly effective people, and in today’s crazy world of shopper marketing, formal classroom learning is no longer an option. Instead, one must rely on self-education and constantly staying...

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