Shopper marketing has always been an ambiguous place in terms of career planning. Unlike in traditional brand, sales or finance roles, shopper marketing almost never has a clear career path paved in front of them. This is unfortunate because the...
Data Harmonization - Why Should Shopper Marketers Care?
The 5 Love Languages of Shopperations Users 🥰
It's the middle of February, and love is in the air. So we wanted to take this opportunity to share a few words of love and gratitude to our users.
6 THINGS our clients love about Shopperations
By now we have waxed lyrical about all of the very many frustrations that we know commerce marketers face.
Poor productivity. Complexity. Meetings. Dodgy spreadsheets. Disasters waiting to strike … We feel your pain!
I Surveyed 30 “Hot” Shopper Marketing Vendors. Here Are My Observations.
CPGs and their agencies are yearning to learn more about new shopper technologies and vendor capabilities. It may be hard to believe if you are a vendor trying to find the marketing decision makers, but believe me, they are ready to listen.
Why Shopper Marketing Does Not Belong In TPM
Shopper marketers across CPG share common horror stories about the pains of budgeting, managing, reconciling and reporting on their programs.
Too time consuming. Too manual. Too siloed. Too complicated.
Can Shopper Marketing Analytics Answer the ROI Question?
Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. Don’t forget about how you are also...
Why Selling to CPGs Is So Freaking Hard
I have a passion for creating order and structure out of chaos. CPG Marketing vendor management and buying process is broken.
7 Tools to Enable CPG Marketing Remote Work
It's been two weeks since the US-based corporate office workers had a mass migration to work from home format. We are still collectively adjusting to this new reality. It can be quite challenging and disorienting at first, but with time, I believe...
Get In Front Of (Re)planning Crisis
The COVID-19 coronavirus is the “black swan” event of this decade, perhaps of our entire generation. It will undoubtedly change the CPG and retail industries in ways yet unknown.