I recently watched this awesome video by Mel Robbins who tackles the issue of "invisible" vs. "visible" work. It made me ponder on how relevant it is for the CPG marketing world where a lot of work happens behind the scenes and true heroes are...
Over the last four years I have been simultaneously navigating the worlds of CPG marketing and technology startups.
This has allowed me to gain some insight into the current state of the CPG industry. I firmly believe that we are being held back!
Have you found yourself in a situation whereby your budget is underspent mid Q4?
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