<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=729135073960064&amp;ev=PageView&amp;noscript=1">
0

Why Shopper Marketing Does Not Belong In TPM

Shopper marketers across CPG share common horror stories about the pains of budgeting, managing, reconciling and reporting on their programs.

Too time consuming. Too manual. Too siloed. Too complicated.

Read More
0

Can Shopper Marketing Analytics Answer the ROI Question?

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. Don’t forget about how you are also...

Read More
0

Why Selling to CPGs Is So Freaking Hard

I have a passion for creating order and structure out of chaos. CPG Marketing vendor management and buying process is broken.

Read More
0

7 Tools to Enable CPG Marketing Remote Work

It's been two weeks since the US-based corporate office workers had a mass migration to work from home format. We are still collectively adjusting to this new reality. It can be quite challenging and disorienting at first, but with time, I...

Read More
0

Get In Front Of (Re)planning Crisis

The COVID-19 coronavirus is the “black swan” event of this decade, perhaps of our entire generation. It will undoubtedly change the CPG and retail industries in ways yet unknown.

Read More
0

Cart Before Horse: Why You Are Not Ready For Marketing Analytics

Are you obsessing about marketing ROI and advanced analytics methods? Do you aspire to optimize your marketing spend? Join the club – or, perhaps, hold on to those club dues for a minute.

Read More
0

"Tinder" For CPG Marketers & Vendors

We are going to be at the GroceryShop conference next week. It is a massive production where retailers, traditional CPGs, product and tech startups, investors, agencies, consultants and media vendors mingle, network and share their capabilities....

Read More
0

Introducing Shopperations Marketing Briefs

Have you ever wondered which one of the 14 versions of your marketing brief is the 'real' one?

Is your team using briefs inconsistently or relies on multiple versions of the brief template?

Are you having trouble finding the brief documents for...

Read More
2

7 MarTech Conference Insights for CPG Marketers

When I worked in the CPG space, I thought I knew something about MarTech. MarTech startups popped up right and left, some of them pitched business to us, others made news because they were acquired by our retail customers or our media partners....

Read More
2

How Many-to-Many Budget-Event Flow Drives Marketers Crazy

One of our newest clients called us in a panic recently. Apparently, one of his company's brand VPs is putting enormous pressure on him and his team to demonstrate where every single dollar they put into shopper marketing and e-commerce budget...

Read More
Vendorstan - Find a perfect tactic or vendor to activate your brand

Subscribe to Email Updates