There has always been tension between Marketing and Legal. Working with corporate lawyers can be frustrating. They seem to say no to so many of our great ideas; they poke holes in our creative and copy; they scrutinize our packaging design and...

Are you tired of hearing about ChatGPT yet? It seems like everyone is talking about it these days. ChatGPT has so many applications, both for personal and professional life! Today, I wanted to share how shopper marketers in the CPG industry can take...

Buying software has always been a complex process in a CPG enterprise. In my almost nine years of selling B2B productivity software, I found the hardest part of closing the deal is not getting my foot in the door to do an initial exploratory call or...

Shopper marketing has always been an ambiguous place in terms of career planning. Unlike in traditional brand, sales or finance roles, shopper marketing almost never has a clear career path paved in front of them. This is unfortunate because the...

It's the middle of February, and love is in the air. So we wanted to take this opportunity to share a few words of love and gratitude to our users. 

By now we have waxed lyrical about all of the very many frustrations that we know commerce marketers face.

Poor productivity. Complexity. Meetings. Dodgy spreadsheets. Disasters waiting to strike … We feel your pain!

Shopper marketers across CPG share common horror stories about the pains of budgeting, managing, reconciling and reporting on their programs.

Too time consuming. Too manual. Too siloed. Too complicated.

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. Don’t forget about how you are also...