Shopper marketing has always been an ambiguous place in terms of career planning. Unlike in traditional brand, sales or finance roles, shopper marketing almost never has a clear career path paved in front of them. This is unfortunate because the...

With shopping behavior expanding online through eCommerce buying and digital influence on in-store purchasing, brand building requires new rules to play and win.

We are in the middle of July, a time when many CPG shopper marketers are rolling up their sleeves to prepare for national sales meetings, a big part of which is putting together preliminary marketing plans. This planning process is intended to align...

By now we have waxed lyrical about all of the very many frustrations that we know commerce marketers face.

Poor productivity. Complexity. Meetings. Dodgy spreadsheets. Disasters waiting to strike … We feel your pain!

Evaluating your agency partners should be an evergreen process.  In any healthy relationship, good partners accentuate our positive traits while mitigating our worst instincts. 

If you lead a shopper marketing team in today's CPG enterprise, you are most certainly familiar with the identity crisis this position comes with. 

“I am working 11-12 hours a day since COVID hit and am still not keeping up,” says a Director of Marketing for National Accounts at a beverage manufacturer.

Rather than the exception, the “always on” feeling is wearing on shopper marketers as more...

Shopper marketers across CPG share common horror stories about the pains of budgeting, managing, reconciling and reporting on their programs.

Too time consuming. Too manual. Too siloed. Too complicated.