In a beloved 1964 Christmas classic movie "Rudolph The Red-Nosed Reindeer," Rudolph meets a bunch of toys rejected by Santa. These oddballs are gathered in a sanctuary on the Island of Misfit Toys by King Moonracer, a flying lion. There, they can...

Is your desk buried in vendors' capabilities presentations? Did you stop picking up your phone because vendors inundate you with requests to meet and try their new marketing vehicles?

It's 4 pm on a Friday afternoon, and your boss just surprised you with a request to prepare for a Monday afternoon review with a VP of Brand X. Do you have the Brand X shopper marketing plans handy —

Are you considering a career in shopper marketing? Or, perhaps, someone said you would make a really good shopper marketer, and now you wonder why they thought so?

Are you obsessing about marketing ROI and advanced analytics methods? Do you aspire to optimize your marketing spend? Join the club – or, perhaps, hold on to those club dues for a minute.

Are you a newly minted college grad just starting your first job as a Shopper Marketer?

Perhaps you’re an experienced sales or marketing professional who has just been appointed to run shopper marketing programs – but you have only tangential...

'Tis the season of cocooning, a time when holidays are over, our wallets are thinner, our bellies are thicker and the cabin fever is looming. Getting back on track is what this season is all about. Eating out less, not indulging in desserts,...

Over the past decade, retail channel has been gaining importance in most brands’ go-to-market strategy. This is primarily due to three major factors: 1) fragmentation of media and brands’ inability to cheaply drive demand via traditional...