There has always been tension between Marketing and Legal. Working with corporate lawyers can be frustrating. They seem to say no to so many of our great ideas; they poke holes in our creative and copy; they scrutinize our packaging design and...
Are you tired of hearing about ChatGPT yet? It seems like everyone is talking about it these days. ChatGPT has so many applications, both for personal and professional life! Today, I wanted to share how shopper marketers in the CPG industry can take...
Shopper marketing has always been an ambiguous place in terms of career planning. Unlike in traditional brand, sales or finance roles, shopper marketing almost never has a clear career path paved in front of them. This is unfortunate because the...
With shopping behavior expanding online through eCommerce buying and digital influence on in-store purchasing, brand building requires new rules to play and win.
CPGs and their agencies are yearning to learn more about new shopper technologies and vendor capabilities. It may be hard to believe if you are a vendor trying to find the marketing decision makers, but believe me, they are ready to listen.
With promises of greater personalization and targeting capacity backed by point of sale data, retailers are inviting consumer goods marketers closer to shoppers with the launch of their own retail media platforms.
It is getting to be that time of the year again. Shopper marketers can hear the whispers. Even those working remotely can feel the heaviness in the air on their team calls.
The COVID-19 coronavirus is the “black swan” event of this decade, perhaps of our entire generation. It will undoubtedly change the CPG and retail industries in ways yet unknown.
Before every P2P Summit or P2P Expo, we publish a word cloud that visualizes their agendas' top keywords. Check out what's trending for the upcoming P2P Summit that is scheduled to kick off in Ft. Lauderdale less than two weeks from today!
When I worked in the CPG space, I thought I knew something about MarTech. MarTech startups popped up right and left, some of them pitched business to us, others made news because they were acquired by our retail customers or our media partners. But...
