Last week, I released Shopperations' debut podcast featuring Dr. Brian Harris, where we spoke about the direction that he sees retail and CPG industry will heading towards.
OlgaYurovski

Recent Posts
7 Things Retail Marketers Wish Brands Knew
I wrote a couple of “Things I Wish...” blogs over the last couple of years (check them out here and here), and they’ve been very well received. I have been getting suggestions on what other similar posts I should write.
Josh Bruns - Shopper Marketing Hero
Where is Retail & CPG Industry Heading? - Podcast Interview Feat. Dr. Brian Harris
I have been fortunate enough to be profiled as a guest on various podcasts in the last few months, and I thoroughly enjoyed the experience. Accordingly, I decided to start my own.
Good data comes from happy users
Good data is required for solid post-promotional analysis and for on-going management reporting. Marketers who do not have user-friendly, automated ways to report their spend will be forever stuck in the reactive, tactical mode.
CPG Marketers: Know your numbers
How can you be a smarter marketer? How can you empower your team to make better decisions and be more productive? The answer is: you need to own your data and truly know your numbers.
CPG Marketers: Capture data systematically
Marketers do not trust their data. As I described on my recent post "Garbage in, garbage out", this stance has become an utterance I hear more and more. In this vlog, I am delving into why lack of good data is a growing concern, and what you can do...
Steve Aleksich - Shopper Marketing Hero
I always say that shopper marketers are resourceful, resilient, curious and creative. Our January Shopper Marketing hero embodies all of these qualities.
Meet Steve Aleksich, Senior Manager of Shopper Marketing & Partnerships at Del Monte Foods.
6 CPG Marketing Predictions for 2019
I am by no means clairvoyant, but I talk to enough marketing managers and attend many industry conferences to offer my version of 2019 top trends and predictions.
Podcast: The Convergence of Shopper Marketing and E-commerce
When I attended Grocery Shop conference a few weeks ago, I ran into my friend Keith Anderson from Profitero who invited me to sit down for a casual conversation that we turned into a podcast episode.
In this episode, we share our observations about...