After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
I love recognizing shopper marketing greatness because, often times, our peers quietly do their work in remote locations far from the spotlight of corporate PR and formal recognition programs.
I have been fortunate enough to be profiled as a guest on various podcasts in the last few months, and I thoroughly enjoyed the experience. Accordingly, I decided to start my own.
Good data is required for solid post-promotional analysis and for on-going management reporting. Marketers who do not have user-friendly, automated ways to report their spend will be forever stuck in the reactive, tactical mode.
How can you be a smarter marketer? How can you empower your team to make better decisions and be more productive? The answer is: you need to own your data and truly know your numbers.
Marketers do not trust their data. As I described on my recent post "Garbage in, garbage out", this stance has become an utterance I hear more and more. In this vlog, I am delving into why lack of good data is a growing concern, and what you can do...
I always say that shopper marketers are resourceful, resilient, curious and creative. Our January Shopper Marketing hero embodies all of these qualities.
Meet Steve Aleksich, Senior Manager of Shopper Marketing & Partnerships at Del Monte Foods.
I am by no means clairvoyant, but I talk to enough marketing managers and attend many industry conferences to offer my version of 2019 top trends and predictions.
When I attended Grocery Shop conference a few weeks ago, I ran into my friend Keith Anderson from Profitero who invited me to sit down for a casual conversation that we turned into a podcast episode.
In this episode, we share our observations about...
I hear over and over again that clients do not trust their own data. This is a concerning barrier as without high-quality data, you cannot create effective analytics and ultimately prove the validity of your marketing efforts.
I recently watched this awesome video by Mel Robbins who tackles the issue of "invisible" vs. "visible" work. It made me ponder on how relevant it is for the CPG marketing world where a lot of work happens behind the scenes and true heroes are not...
