---
title: Blog for Practical Shopper Marketers | OlgaYurovski (7)
description: After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence. (7)
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

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### BLOG FOR PRACTICAL SHOPPER MARKETERS

## OlgaYurovski

![](https://blog.shopperations.com/hubfs/1a44c7f28cfee6a9c9c285928d0db3ba.jpeg)

After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence.

### Recent Posts

<https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-carmen-brace> ![](https://blog.shopperations.com/hubfs/Screen%20Shot%202020-04-01%20at%2011.29.20%20PM.png)

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## [CPGers Who Rock it as Entrepreneurs - Carmen Brace](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-carmen-brace)

I first met Carmen Brace many years ago when we both worked for Conagra Brands. I admired her vibrant energy and sharp mind, so even after both of us left the corporate world, I followed Carmen's entrepreneurial story and always looked forward to...

[Read More](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-carmen-brace)

<https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-roger-jackson> ![](https://blog.shopperations.com/hubfs/Screen%20Shot%202020-03-24%20at%202.22.14%20PM.png)

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## [CPGers Who Rock it as Entrepreneurs - Roger Jackson](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-roger-jackson)

Roger Jackson discusses his 10 years of experience in CPG roles at companies such as Unilever and Kraft, and how they inspired him to create Shopper Intelligence, the largest international program of systematic shopper insights today.

[Read More](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-roger-jackson)

<https://blog.shopperations.com/7-tools-to-enable-cpg-marketing-remote-work> ![](https://blog.shopperations.com/hubfs/Trello%20board%20for%20CPG%20Marketing.png)

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## [7 Tools to Enable CPG Marketing Remote Work](https://blog.shopperations.com/7-tools-to-enable-cpg-marketing-remote-work)

It's been two weeks since the US-based corporate office workers had a mass migration to work from home format. We are still collectively adjusting to this new reality. It can be quite challenging and disorienting at first, but with time, I believe...

[Read More](https://blog.shopperations.com/7-tools-to-enable-cpg-marketing-remote-work)

<https://blog.shopperations.com/get-in-front-of-replanning-crisis> ![](https://blog.shopperations.com/hubfs/COVID-19%20Replanning.png)

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## [Get In Front Of (Re)planning Crisis](https://blog.shopperations.com/get-in-front-of-replanning-crisis)

The COVID-19 coronavirus is the “black swan” event of this decade, perhaps of our entire generation. It will undoubtedly change the CPG and retail industries in ways yet unknown.

[Read More](https://blog.shopperations.com/get-in-front-of-replanning-crisis)

<https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-2> ![](https://blog.shopperations.com/hubfs/Screen%20Shot%202020-01-27%20at%201.29.38%20PM.png)

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[1](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-2#comments-listing)

## [CPGers Who Rock it as Entrepreneurs - Neetu Godara](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-2)

5 years into co-founding the Canadian ready-to-drink brand, SoCIAL LITE Vodka, Neetu Godara reflects on her transition from a CPG professional to an entrepreneur and her life-changing experience.  

[Read More](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-2)

<https://blog.shopperations.com/cart-before-horse-you-are-not-ready-for-shopper-marketing-analytics-0> ![](https://blog.shopperations.com/hubfs/Cart%20Before%20Horse_%20You%20are%20not%20ready%20for%20Marketing%20Analytics.png)

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## [Cart Before Horse: Why You Are Not Ready For Marketing Analytics](https://blog.shopperations.com/cart-before-horse-you-are-not-ready-for-shopper-marketing-analytics-0)

Are you obsessing about marketing ROI and advanced analytics methods? Do you aspire to optimize your marketing spend? Join the club – or, perhaps, hold on to those club dues for a minute.

[Read More](https://blog.shopperations.com/cart-before-horse-you-are-not-ready-for-shopper-marketing-analytics-0)

<https://blog.shopperations.com/tinder-for-cpg-marketers-vendors> ![](https://blog.shopperations.com/hubfs/Vendor%20Catalog.png)

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## ["Tinder" For CPG Marketers & Vendors](https://blog.shopperations.com/tinder-for-cpg-marketers-vendors)

We are going to be at the [GroceryShop conference](https://blog.shopperations.com/grocery-shop-blew-my-mind) next week. It is a massive production where retailers, traditional CPGs, product and tech startups, investors, agencies, consultants and media vendors mingle, network and share their capabilities....

[Read More](https://blog.shopperations.com/tinder-for-cpg-marketers-vendors)

<https://blog.shopperations.com/introducing-shopperations-marketing-briefs> ![](https://blog.shopperations.com/hubfs/New%20Brieds%20Tab.png)

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## [Introducing Shopperations Marketing Briefs](https://blog.shopperations.com/introducing-shopperations-marketing-briefs)

Have you ever wondered which one of the 14 versions of your marketing brief is the 'real' one?

Is your team using briefs inconsistently or relies on multiple versions of the brief template?

Are you having trouble finding the brief documents for many...

[Read More](https://blog.shopperations.com/introducing-shopperations-marketing-briefs)

<https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs> ![](https://blog.shopperations.com/hubfs/Kristi%20Zuhlke%20Interview%20Podcast%20(1).png)

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## [CPGers Who Rock it as Entrepreneurs](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs)

This podcast series has been in the works for a long time. In my five years long entrepreneurial journey, I met several people who became my inspiration, my mentors and simply good friends because we shared a life-defining common experience:

[Read More](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs)

<https://blog.shopperations.com/whats-trending-at-p2p-summit-2019> ![](https://blog.shopperations.com/hubfs/P2P%20Summit%202019.png)

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## [What's Trending at P2P Summit 2019?](https://blog.shopperations.com/whats-trending-at-p2p-summit-2019)

Before every P2P Summit or P2P Expo, we publish a word cloud that visualizes their agendas' top keywords. Check out what's trending for the upcoming [P2P Summit](https://www.path2purchasesummit.com/) that is scheduled to kick off in Ft. Lauderdale less than two weeks from today!

[Read More](https://blog.shopperations.com/whats-trending-at-p2p-summit-2019)

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[![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b)

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