After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence.
I wrote a couple of “Things I Wish...” blogs over the last couple of years (check them out here and here), and they’ve been very well received. I have been getting suggestions on what other similar posts I should write.
I love recognizing shopper marketing greatness because, often times, our peers quietly do their work in remote locations far from the spotlight of corporate PR and formal recognition programs.
I have been fortunate enough to be profiled as a guest on various podcasts in the last few months, and I thoroughly enjoyed the experience. Accordingly, I decided to start my own.
Good data is required for solid post-promotional analysis and for on-going management reporting. Marketers who do not have user-friendly, automated ways to report their spend will be forever stuck in the reactive, tactical mode.
How can you be a smarter marketer? How can you empower your team to make better decisions and be more productive? The answer is: you need to own your data and truly know your numbers.
Marketers do not trust their data. As I described on my recent post "Garbage in, garbage out", this stance has become an utterance I hear more and more. In this vlog, I am delving into why lack of good data is a growing concern, and what you can do...
I always say that shopper marketers are resourceful, resilient, curious and creative. Our January Shopper Marketing hero embodies all of these qualities.
Meet Steve Aleksich, Senior Manager of Shopper Marketing & Partnerships at Del Monte Foods.
I am by no means clairvoyant, but I talk to enough marketing managers and attend many industry conferences to offer my version of 2019 top trends and predictions.
When I attended Grocery Shop conference a few weeks ago, I ran into my friend Keith Anderson from Profitero who invited me to sit down for a casual conversation that we turned into a podcast episode.
In this episode, we share our observations about...
I hear over and over again that clients do not trust their own data. This is a concerning barrier as without high-quality data, you cannot create effective analytics and ultimately prove the validity of your marketing efforts.
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