---
title: Blog for Practical Shopper Marketers (7)
description: Practical advice, best practices and industry news for retail and CPG omnichannel marketing professionals. (7)
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

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### BLOG FOR PRACTICAL SHOPPER MARKETERS

<https://blog.shopperations.com/can-shopper-marketing-analytics-answer-the-roi-question> ![](https://blog.shopperations.com/hubfs/Blog%20Header%20Template.png)

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## [Can Shopper Marketing Analytics Answer the ROI Question?](https://blog.shopperations.com/can-shopper-marketing-analytics-answer-the-roi-question)

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. Don’t forget about how you are also...

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<https://blog.shopperations.com/6-things-to-do-now-if-your-marketing-budget-is-underspent-0> ![](https://blog.shopperations.com/hubfs/Underspent%20Blog.png)

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## [COVID Update - 6 Things to Do If Your Marketing Budget is Underspent](https://blog.shopperations.com/6-things-to-do-now-if-your-marketing-budget-is-underspent-0)

Regardless if the COVID pandemic meant you couldn't keep your product on the shelves or you quickly had to readjust your projections, shopper marketing programs overwhelmingly were paused or cancelled in the last 6 months. For many shopper marketers...

[Read More](https://blog.shopperations.com/6-things-to-do-now-if-your-marketing-budget-is-underspent-0)

<https://blog.shopperations.com/retail-media-win-or-whine-for-shopper-marketers> ![](https://blog.shopperations.com/hubfs/Retail%20Media%20Blog%20(1).png)

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## [Retail Media - Win or Whine for Shopper Marketers](https://blog.shopperations.com/retail-media-win-or-whine-for-shopper-marketers)

With promises of greater personalization and targeting capacity backed by point of sale data, retailers are inviting consumer goods marketers closer to shoppers with the launch of their own retail media platforms. 

[Read More](https://blog.shopperations.com/retail-media-win-or-whine-for-shopper-marketers)

<https://blog.shopperations.com/cpg-marketing-analytics-bechmarking-study> ![](https://blog.shopperations.com/hubfs/Blog%20Visual-1.png)

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## [CPG Marketing Analytics - Benchmarking Study](https://blog.shopperations.com/cpg-marketing-analytics-bechmarking-study)

CPG Marketing teams have long strived to quantify the results of their programs to show their business impact. As companies prioritize analytical capabilities and demand more accountability of their marketing investments, marketers are being asked...

[Read More](https://blog.shopperations.com/cpg-marketing-analytics-bechmarking-study)

<https://blog.shopperations.com/202-annual-shopper-marketing-planning-in-uncertainty> ![](https://blog.shopperations.com/hubfs/Fire%20Prevention_%20Annual%20Planning.png)

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## [Fire Prevention: Annual Planning in Times of Uncertainty](https://blog.shopperations.com/202-annual-shopper-marketing-planning-in-uncertainty)

It is getting to be that time of the year again. Shopper marketers can hear the whispers. Even those working remotely can feel the heaviness in the air on their team calls. 

It’s fire drill season, a.k.a. ANNUAL PLANNING.

[Read More](https://blog.shopperations.com/202-annual-shopper-marketing-planning-in-uncertainty)

<https://blog.shopperations.com/why-selling-to-cpg-marketers-is-so-freaking-hard-vendorstan> ![](https://blog.shopperations.com/hubfs/Screen%20Shot%202020-07-28%20at%2012.59.47%20PM.png)

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## [Why Selling to CPGs Is So Freaking Hard](https://blog.shopperations.com/why-selling-to-cpg-marketers-is-so-freaking-hard-vendorstan)

I have a passion for creating order and structure out of chaos. CPG Marketing vendor management and buying process is broken.

[Read More](https://blog.shopperations.com/why-selling-to-cpg-marketers-is-so-freaking-hard-vendorstan)

<https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-carmen-brace> ![](https://blog.shopperations.com/hubfs/Screen%20Shot%202020-04-01%20at%2011.29.20%20PM.png)

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## [CPGers Who Rock it as Entrepreneurs - Carmen Brace](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-carmen-brace)

I first met Carmen Brace many years ago when we both worked for Conagra Brands. I admired her vibrant energy and sharp mind, so even after both of us left the corporate world, I followed Carmen's entrepreneurial story and always looked forward to...

[Read More](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-carmen-brace)

<https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-roger-jackson> ![](https://blog.shopperations.com/hubfs/Screen%20Shot%202020-03-24%20at%202.22.14%20PM.png)

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## [CPGers Who Rock it as Entrepreneurs - Roger Jackson](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-roger-jackson)

Roger Jackson discusses his 10 years of experience in CPG roles at companies such as Unilever and Kraft, and how they inspired him to create Shopper Intelligence, the largest international program of systematic shopper insights today.

[Read More](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-roger-jackson)

<https://blog.shopperations.com/7-tools-to-enable-cpg-marketing-remote-work> ![](https://blog.shopperations.com/hubfs/Trello%20board%20for%20CPG%20Marketing.png)

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## [7 Tools to Enable CPG Marketing Remote Work](https://blog.shopperations.com/7-tools-to-enable-cpg-marketing-remote-work)

It's been two weeks since the US-based corporate office workers had a mass migration to work from home format. We are still collectively adjusting to this new reality. It can be quite challenging and disorienting at first, but with time, I believe...

[Read More](https://blog.shopperations.com/7-tools-to-enable-cpg-marketing-remote-work)

<https://blog.shopperations.com/get-in-front-of-replanning-crisis> ![](https://blog.shopperations.com/hubfs/COVID-19%20Replanning.png)

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## [Get In Front Of (Re)planning Crisis](https://blog.shopperations.com/get-in-front-of-replanning-crisis)

The COVID-19 coronavirus is the “black swan” event of this decade, perhaps of our entire generation. It will undoubtedly change the CPG and retail industries in ways yet unknown.

[Read More](https://blog.shopperations.com/get-in-front-of-replanning-crisis)

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### Posts by Topic

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- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
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