---
title: Blog for Practical Shopper Marketers (8)
description: Practical advice, best practices and industry news for retail and CPG omnichannel marketing professionals. (8)
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

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### BLOG FOR PRACTICAL SHOPPER MARKETERS

<https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-2> ![](https://blog.shopperations.com/hubfs/Screen%20Shot%202020-01-27%20at%201.29.38%20PM.png)

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## [CPGers Who Rock it as Entrepreneurs - Neetu Godara](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-2)

5 years into co-founding the Canadian ready-to-drink brand, SoCIAL LITE Vodka, Neetu Godara reflects on her transition from a CPG professional to an entrepreneur and her life-changing experience.  

[Read More](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-2)

<https://blog.shopperations.com/cart-before-horse-you-are-not-ready-for-shopper-marketing-analytics-0> ![](https://blog.shopperations.com/hubfs/Cart%20Before%20Horse_%20You%20are%20not%20ready%20for%20Marketing%20Analytics.png)

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## [Cart Before Horse: Why You Are Not Ready For Marketing Analytics](https://blog.shopperations.com/cart-before-horse-you-are-not-ready-for-shopper-marketing-analytics-0)

Are you obsessing about marketing ROI and advanced analytics methods? Do you aspire to optimize your marketing spend? Join the club – or, perhaps, hold on to those club dues for a minute.

[Read More](https://blog.shopperations.com/cart-before-horse-you-are-not-ready-for-shopper-marketing-analytics-0)

<https://blog.shopperations.com/tinder-for-cpg-marketers-vendors> ![](https://blog.shopperations.com/hubfs/Vendor%20Catalog.png)

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## ["Tinder" For CPG Marketers & Vendors](https://blog.shopperations.com/tinder-for-cpg-marketers-vendors)

We are going to be at the [GroceryShop conference](https://blog.shopperations.com/grocery-shop-blew-my-mind) next week. It is a massive production where retailers, traditional CPGs, product and tech startups, investors, agencies, consultants and media vendors mingle, network and share their capabilities....

[Read More](https://blog.shopperations.com/tinder-for-cpg-marketers-vendors)

<https://blog.shopperations.com/introducing-shopperations-marketing-briefs> ![](https://blog.shopperations.com/hubfs/New%20Brieds%20Tab.png)

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## [Introducing Shopperations Marketing Briefs](https://blog.shopperations.com/introducing-shopperations-marketing-briefs)

Have you ever wondered which one of the 14 versions of your marketing brief is the 'real' one?

Is your team using briefs inconsistently or relies on multiple versions of the brief template?

Are you having trouble finding the brief documents for many...

[Read More](https://blog.shopperations.com/introducing-shopperations-marketing-briefs)

<https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs> ![](https://blog.shopperations.com/hubfs/Kristi%20Zuhlke%20Interview%20Podcast%20(1).png)

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## [CPGers Who Rock it as Entrepreneurs](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs)

This podcast series has been in the works for a long time. In my five years long entrepreneurial journey, I met several people who became my inspiration, my mentors and simply good friends because we shared a life-defining common experience:

[Read More](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs)

<https://blog.shopperations.com/whats-trending-at-p2p-summit-2019> ![](https://blog.shopperations.com/hubfs/P2P%20Summit%202019.png)

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## [What's Trending at P2P Summit 2019?](https://blog.shopperations.com/whats-trending-at-p2p-summit-2019)

Before every P2P Summit or P2P Expo, we publish a word cloud that visualizes their agendas' top keywords. Check out what's trending for the upcoming [P2P Summit](https://www.path2purchasesummit.com/) that is scheduled to kick off in Ft. Lauderdale less than two weeks from today!

[Read More](https://blog.shopperations.com/whats-trending-at-p2p-summit-2019)

<https://blog.shopperations.com/9-steps-to-guided-decentralization-of-shopper-marketing> ![](https://blog.shopperations.com/hubfs/Guided%20Decentralization%20of%20Shopper%20Marketing%20(1).png)

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## [9 Steps To Guided Decentralization Of Shopper Marketing](https://blog.shopperations.com/9-steps-to-guided-decentralization-of-shopper-marketing)

The U.S. Army War College introduced the concept of [VUCA](https://en.wikipedia.org/wiki/Volatility,_uncertainty,_complexity_and_ambiguity) to describe the more volatile, uncertain, complex and ambiguous multilateral world perceived as resulting from the end of the Cold War.

[Read More](https://blog.shopperations.com/9-steps-to-guided-decentralization-of-shopper-marketing)

<https://blog.shopperations.com/what-are-shopper-marketing-spending-principles> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Spending%20Principles%20(1).png)

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## [What Are Shopper Marketing Spending Principles?](https://blog.shopperations.com/what-are-shopper-marketing-spending-principles)

In the CPG industry, marketing has long been viewed as an “art,” driven by creative talent and sparks of insight that are hard to control, predict, and manage.

[Read More](https://blog.shopperations.com/what-are-shopper-marketing-spending-principles)

<https://blog.shopperations.com/7-martech-conference-insights-for-cpg-marketers> ![](https://blog.shopperations.com/hubfs/martech-landscape-2011-2019.jpg)

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## [7 MarTech Conference Insights for CPG Marketers](https://blog.shopperations.com/7-martech-conference-insights-for-cpg-marketers)

When I worked in the CPG space, I thought I knew something about MarTech. MarTech startups popped up right and left, some of them pitched business to us, others made news because they were acquired by our retail customers or our media partners. But...

[Read More](https://blog.shopperations.com/7-martech-conference-insights-for-cpg-marketers)

<https://blog.shopperations.com/rachel-williams-shopper-marketing-hero> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Hero%20(4).png)

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## [Rachel Williams - Shopper Marketing Hero](https://blog.shopperations.com/rachel-williams-shopper-marketing-hero)

This month, United States celebrates [Women's History Month](https://en.wikipedia.org/wiki/Women%27s_History_Month), therefore, I am dedicating March articles to [women in Shopper Marketing](https://blog.shopperations.com/whats-it-like-being-a-woman-in-cpg-marketing) who are making our industry's history.

[Read More](https://blog.shopperations.com/rachel-williams-shopper-marketing-hero)

[Previous](https://blog.shopperations.com/page/7) [All posts](https://blog.shopperations.com/all) [Next](https://blog.shopperations.com/page/9)

[![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b)

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### Posts by Topic

- [Shopper Marketing Best Practices (91)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
- [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech)
- [Insider Scoop (44)](https://blog.shopperations.com/topic/insider-scoop)
- [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101)
- [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends)
- [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency)
- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
- [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics)
- [Shopperations Product Updates (7)](https://blog.shopperations.com/topic/shopperations-product-updates)
- [Vlog (6)](https://blog.shopperations.com/topic/vlog)
- [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors)
- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
- [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples)

see all

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### [9 Things I Wish Brand Managers Knew About Shopper Marketing (2025 edition)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

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### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

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### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

Posted on October 04,2023

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